Paddy Power World Championship Darts Event

PaddyPower Sponsorship of the Darts World Championship and The Green Treble 20

The PDC World Darts Championship is a few weeks away and there’s been plenty of buzz about this year’s iteration. While there’s always loads of anticipation for such a prestigious event, the lead up to the 2023/24 tournament has been a little different.

You see, the PDC (Professional Darts Corporation) has itself a new financial backer, Paddy Power. For a lot of sponsors, it’s usually enough if their brand name is plastered all over advertising hoardings, interior sets and maybe a ‘brought to you by…’ TV insert. But not Paddy Power.

The famous Irish bookmaker and online bingo provider is known for going above and beyond what’s normally required of your typical sponsor. And a spot of cheeky gimmickry is often front-and-centre.

The Green Double Twenty Ploy

In the lead up to the Paddy Power World Darts Championship, the masters of hyperbole recently announced that they’d be introducing a new match-play dartboard featuring a green treble twenty. This was all given extra credence by being backed up in the press by the actual dartboard maker, Winmau.

This bold move was apparently backed by science – green, it was claimed, helps with throwing precision and eased eye fatigue. Naturally, this sent the darting world into frenzy, thus generating an enormous amount of interest.

Paddy Power World Championship Darts Event

So is the double twenty really going to been green for the PDC World Darts Championship?

No, it was all guff of course. The Big 180 campaign, as it’s called, will actually see Paddy Power donate £1000 to Prostate Cancer UK for every 180 hit – another brilliant and noble campaign by a company that’s turned sports promotion into an art-form.  The firm hope to hit the £1m mark for the charity as the same theme last year would have raised just short of that amount.

Social Media Shenanigans

Paddy Power has also been busy on social media. To publicise the release of ticket sales info and tournament dates, a video was unveiled on YouTube. In it, some of the players are grilled by two Paddy Power minions regarding their ‘presentation’. And it was pretty funny in all fairness, with some of the players showcasing their acting skills.

2021 champion Gerwyn Price was the first to be put through his paces. The Paddy Power duo suggested that the muscular Price shed 50% of his body-weight so that he could be introduced as Gerwyn ‘Half’ Price.

The remark, “I mean, how strong do you have to be to lift a dart?’ was a particular highlight.

The colourfully-attired, Mohican-sporting Peter Wright was declared to be ‘too old for the funny hair and clown trousers’. Wright, who seemed quite miffed, was then presented with an AI image depicting him with short-back and sides.

It was all in good fun of course, even if some of the players (Wright, Smith) didn’t see the funny side. See the video here:

Events at the Paddy Power World Championship Darts Event

To add a further sense of fun to proceedings, the bookmaker will also be holding events throughout the tournament relating to the specific gambling areas that it covers. As we understand it, Paddy Power bingo events will be held on the first weekend – a clever way to promote one of the leading and most popular online bingo sites to a wider and more diverse audience.

Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
Exclusive Offer
Deposit & Play £10, Get £40 + 100 Free Spins with NO Wagering
Our Score
4.5

18+. New Customer Offer only. Deposit and spend £10 on bingo tickets within 30 days of joining Paddy Power Bingo. Get £10 as Slots Bonus. Get £30 paid as Bingo Bonus & 100 Free Spins ( £0.10/spin). 1 per customer. Full T&Cs apply. Please Gamble Responsibly. GambleAware.org #AD

Other Latest Industry News

28. Aug 2025 16:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 2min
Read this news
26. Aug 2025 12:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
Charles Shakespeare
Time to read 3min
Read this news
16. Aug 2025 09:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Barnett Rubin
Esther Rubin
Time to read 4min
Read this news
15. Aug 2025 13:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 4min
Read this news
Spinner
Dale Shelabargar
Dale Shelabargar
Online Gambling Expert
“Promo Pro” is the expert in online gambling bonuses and promotions. Whether it’s a welcome bonus, a no-wagering free spin offer, or an exclusive loyalty reward, Promo Pro has an in-depth understanding of how to find the best value in online gambling offers. Over years of exploring bonus terms and conditions, studying wagering requirements, and comparing promotions across platforms, Promo Pro has mastered the art of maximizing bonus value. They also keep up to date with the latest bonus trends, such as cashback offers, VIP rewards, and no-deposit bonuses, which allow players to stretch their gaming budget further. Promo Pro’s skill lies in uncovering hidden gems and guiding players toward offers that will give them the most bang for their buck—ensuring that bonuses aren’t just a gimmick but a strategic asset.

Reader comments