PlayOJO is a brand known for its catchy marketing, particularly its television advertising and jingles. Although it was only launched in 2017, it has quickly become a reputable and widely known brand amongst UK players. It’s continuing its fantastic marketing presence with the relaunch of a new marketing campaign, ‘Street Casino’, which focuses on brand engagement through light hearted and unique challenges.
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What is the PlayOJO ‘Street Casino’ Campaign?
This campaign is a relaunch for PlayOJO, having had much success with it previously. The brand ventured back to the streets of London to showcase its fun gameshow style marketing campaign, where street goers could take part in challenges to potentially win cash prizes.
What’s more, there was no need to fret for those who couldn’t be in London to take part, as PlayOJO social media users were also given the chance to be involved digitally. Online users could try and complete similar challenges to potentially win Amazon vouchers.
‘Street Casino’ Challenges
The gamemaster for the ‘Street Casino’ challenges was comic actor, Andy Hindson, who worked on the previous campaign too. Some of the fun challenges he hosted included ‘Bingo Basket Head’, where two contestants competed against each other to try and catch as many bingo balls as possible in a head basket.
Andy also dressed up in a medieval helmet and target circle for a thrilling game of axe throwing! Luckily, it was Velcro axes involved in this game, which only added to the laughter.
Other cool challenges involved contestants being tested on their knowledge of famous films and music. As PlayOJO’s social media manager stated, this was a fun campaign to ‘highlight the casino’s commitment to fairness and a chance to win cash with no strings attached.’
As this campaign has been such as roaring success for PlayOJO, we suspect it will be back! Keep your eyes peeled for more information here at WhichBingo.
More About PlayOJO
PlayOJO is a hugely popular online casino that is known for more than just its innovative marketing. This Skill On Net Ltd site offers players the chance to enjoy Pragmatic Play powered bingo games via 11 bingo rooms and 4 bingo variants, as well as providing over 3,000 incredible slots and live casino games from world-class software providers such as NetEnt, IGT, Yggdrasil and Lightning Box.
On top of all that, players can enjoy these games easily on the go from the PlayOJO mobile app. New players can sign up today to take advantage of no wagering requirements, fast withdrawals and customer support which is on hand 24/7 via live chat.
Find out more information about PlayOJO today at WhichBingo.
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Esther Rubin
4min
Updated October 15, 2024
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
4min 
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