New UK Casino Sites in the UK – Latest Online Casinos 2025

Updated September 5, 2025

There are hundreds of new casino sites in the UK and more opening all the time. But which of these online casino sites are good? And which are not?

We have spent hours reviewing each new online casino site to give you insights before you register.

So now you can compare them all and find the best.

Fresh In: New Casino Sites on WhichBingo

These are the newest casino sites in the UK – if you want to be the first to try a new casino site then check these out.

But keep in mind that newer casinos haven’t yet earned a reputation. If you prefer trusted brands, try our best online casinos list.

If you do want to try these new casinos, leave a review on WhichBingo to let others know if these sites are worth playing.

Launch DateBrandBonus OfferT&CsRating
2025Quinn CasinoStake £10 Get 50 Free SpinsFull T&Cs Apply.4.5
2025Mr Luck Casino100% up to £77 + 77 Extra SpinsFull T&Cs Apply.4.2
2025BetMaze Casino100% Bonus Up to £100
Full T&Cs Apply.3.7
2024Mega Riches100% up to £25 + 50 Chances to Become a MillionaireFull T&Cs Apply.4.5

Compare New Online Casino Sites in the UK:

Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
100% up to £100
Our Score
4.5
1

18+. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Skrill & Neteller deposits excluded for welcome bonus | Cashback when offered, applies to deposits where no bonus is included | Cashback is cash with no restrictions. Please gamble responsibly. Gambleaware.org #AD. Full T&Cs Apply.

100% Deposit Match up to £100
Our Score
3.8
2

*New players making their first deposits only. Min deposit £20. 100% deposit match, max £100 cash. 30x wagering on first deposit amount to receive cash. Redeposit allowed to complete wagering. 18+. Full T&Cs apply. Please gamble responsibly. Gambleaware.org #AD

No Wagering FS
100% up to £25 + 50 Chances to Become a Millionaire
Our Score
4.5
3

18+. Gamble Responsibly. Gambleaware.org. The Welcome Offers cannot be used in conjunction with any other bonuses. These Key Terms and Conditions form part of and are an extension of the General Terms and Conditions. If and where there is a conflict between these Terms & Conditions and the General Terms and Conditions which relate specifically to the Welcome Bonus and Welcome Spins, these Key Terms and Conditions will prevail. Mega Riches reserves the right to withdraw or amend this promotion at any time.Minimum deposit £ 10.Opt-in required.Only available to newly registered players who complete verification. Upon withdrawal, any incomplete Welcome Bonus or Welcome Spins will be forfeited.

Wager £50 Get 100 Free Spins
Our Score
4.1
4

18+. New customers only. Opt in, deposit min £10, and wager a minimum of £50 on any slots (Aviator & Blood Suckers II excluded) within 7 days of registration. Get 100 Free Spins to use on Big Bass Splash which expire in 3 days. T&Cs apply. Gambleaware.org. Please gamble responsibly.

100% Welcome Bonus up to £247 + 100 Free Spins + A Bonus ScratchCard
Our Score
4.2
5

18+. New players only. One offer per player. Min deposit £20. Max bonus bet £5. Offer: 100% bonus match on 1st deposit up to £247 + 100 free spins + 1 Scratchcard. Minimum wagering of £20 required to unlock the scratchcard, details & terms sent via inbox. Free spins expire in 72h, winnings capped at £100, credited as cash and are immediately withdrawable. Bonus funds expire in 30 days and are subject to 25x wagering the total bonus & deposit. Only bonus funds count towards wagering contribution. Affordability checks and Terms apply. Gambleaware.org #AD

100% bonus up to £100
Our Score
3.9
6

18+. Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £10 | No max cash out | Wagering is 40x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Please gamble responsibly. Gambleaware.org #AD

Relaunched
100% Welcome Offer up to £25
Our Score
4.2
7

18+. New players making their first deposits only. Min deposit £20. 100% deposit match, max £25 cash. 30x wagering on first deposit amount to receive cash. Redeposit allowed to complete wagering. 18+. Full T&Cs apply. GambleAware.org Please gamble responsibly. #AD

100% up to £77 + 77 Extra Spins
Our Score
4.2
8

18+. New Players Only. Welcome Package split over 2 deposits. Min 1st Deposit: £20 with 100% match up to £77. Min 2nd Deposit £20 with 77 Spins on Big Bass
Bonanza. Wagering Requirement: 35x. Spins expire after 24 hours. T&Cs apply.
Please play responsibly. Gambleaware.org #AD

Funky Jackpot Casino logo
100% Welcome Bonus up to £100 + 25 Free Spins
Our Score
9

New Players Only. Wager from real balance first. 50X wager the bonus. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Bonus valid 30 days / Free spins valid 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. Please gamble responsibly. GambleAware.org #AD

Casino Bonus up to £50, 50% First Day Losses as Bonus Funds
Our Score
3.6
10

18+. New Players Only. 50% back of first day casino losses refunded as Casino Bonus Funds up to £50. You must place a minimum of 5 rounds during the qualifying period and 4 of these rounds must be at least half the value of your highest placed wager. Bonus funds to be credited the next day. Bonus funds maximum winnings capped at £500. Bonuses are subject to a 5x wagering requirement. Once the turnover has been met, any remaining bonus funds will be transferred to your cash balance up to £500. Please gamble responsibly. BegambleAware.org #AD

100% Bonus Up to £100
Our Score
3.7
11

18+. New, First Depositing Players Only. Min Deposit: £10. Wagering Requirement: 35x. Maximum Bonus: £100. Bonus to be used in specific games. Bonus expires after 24 hours. Promotion available for 24 hours. Maximum winnings from bonus: £100. T&Cs apply. GambleAware.org Please gamble responsibly. #AD

No Wagering
Stake £10 Get 50 Free Spins
Our Score
4.5
12

18+. New UK Customers only. Stake £10+ across any QuinnCasino games,within 7 days of registration. Get 50 Free Spins (£0.10p spin value) on Big Bass Splash, valid for 7 days. Free Spins winnings are real cash, max £100. Click for T&Cs. Please gamble responsibly. GambleAware.org #AD

No Wagering
Wager £20, Get 100 Free Spins
Our Score
3.8
13

#ad. 18+. New players only. Selected qualifying games only. No wagering on free spin wins. 30 day free spin expiry. Ends 14/02/26 at 23:59 GMT. Full T&Cs below. gambleaware.org.

Wager £50, Get 200 Free Spins on Starburst
Our Score
3.7
14

18+. Residents of the UK. Sign Up using the promo code freespins200 and make a minimum deposit of £50. Wager a min £50 on slots & receive 200 free spins on Starburst. Winnings from free spins must be wagered 30 times (‘wagering requirement’) on any slots before the winnings can be withdrawn. To qualify you must make a min deposit of £50 and wager a min £50 on slots in the promotional period & within 24 hours of Sign Up. Full T&Cs apply. Please gamble responsibly. Gambleaware.org #AD

Relaunched
100% Up to £200 + 20 free spins
Our Score
3.8
15

*18+. Wager from real balance first. 50X wager the bonus money within 30 days / 50x Wager any winnings from the free spins within 7 days. Contribution varies per game. Available on selected games only. Wager calculated on bonus bets only. Bonus offer and any winnings from the offer are valid for 30 days / Free spins & any winnings from the free spins are valid for 7 days from receipt. Max conversion: 3 times the bonus amount or from free spins: £20. Limited to 5 brands within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms Apply. Please play responsibly. GambleAware.org . #AD. Full T&Cs Apply.

Get 100 Extra Spins on First Deposit
Our Score
4.5
16

18+ New players only. Min deposit of £20. 1st deposit only. 100 Spins on Big Bass Bonanza. Wagering Requirements on spins: 35x wagering to be completed within 21 days of being issued. Unused spins Expire after 24hrs. Full T&Cs Apply. Please gamble responsibly. GambleAware®: Gambling Help & Gambling Addiction #AD

1st Deposit Bonus 100% up to £50
Our Score
4.2
17

18+| 1st deposit only | min deposit £10 ? max bet £2 | max bonus £50 | 40x wagering | Bonuses playable on Casino Slots & Crash games | 30-day bonus expiry | User Agreement & Bonus T&Cs apply | Terms & Conditions apply. Please gamble responsibly. Gambleaware.org #AD

Get 100% Up To £50
Our Score
3.9
18

18+. New Players Only. Minimum deposit: £10. Promotion available for 72 hours. Wagering requirement 35x. Terms and Conditions apply. Please gamble responsibly. GambleAware.org #ad

Get 50 Free Spins on Big Bass Splash
Our Score
4.2
19

18+. New verified customer residing in the UK. Opt-in is required. Deposit and stake £20+ on any slot game. Get 50 Free Spins on Big Bass Splash. Free Spin Value: £0.10. T&Cs apply.
Please gamble responsibly. GambleAware.org #AD

Deposit £20 & Play with £50 + Bet £20 & Get 50 Wager-Free Spins
Our Score
4.2
20

18+ New players only. Min deposit £20. Offer: 150% first deposit bonus up to £30 on slots + 50 wager-free spins valid on Big Bass Splash. To claim the spins: min of £20 first cash deposit wagered on slots by 23:59 GMT. Spins credited the next day and valid until 23:59 GMT. Spin winnings credited as cash and capped at £100. Bonus funds are separate to cash funds and subject to 40x wagering requirement (bonus + deposit). Only bonus funds count towards wagering contribution. £5 bonus max bet. Bonus funds must be used within 30 days. Affordability checks apply. Terms Apply. Please gamble responsible. GambleAware.org #AD

What Makes a New Casino ‘New’?

Good question. Put simply, a new online casino is one that has been launched in the past two years.

However there are other factors that need to be considered when defining a new online casino:

  • Modern Technology: A new casino site should have the latest software, offer a sleek experience, fast performance, and a user-friendly interface.
  • Game Selection: You should be able to find the latest slots and table games, including new and exclusive titles.
  • Competitive Promotions: The best new casino sites will have a variety of good promotions that make it worth your time to join.
  • Payment Options: A casino site can’t be considered new unless it supports a variety of secure payment methods, including e-wallets, and provides fast withdrawal times.
  • Responsible Gambling: We’re not in the Wild West anymore. The modern landscape of gambling means new casino sites need to provide clear licensing information and easily accessible tools.
  • Rebranding or Relaunch: Occasionally an older casino may have a major rebrand which is worthy of being classed as new.

Is A New Casino Site Better Than An Established One?

This is the key question, and the answer is… it depends on what you’re looking for.

Why Choose a New Casino:

The main reason is that new casino sites often offer bigger welcome offers to entice you to join.

At new casino sites UK players enjoy great promotions that boost your bankroll, or enjoy free spins on the house. There will be Terms & Conditions to stick to, but this can be a good way of playing with the casino’s money and potentially landing big prizes without investing your cash.

In some cases, new casinos offer features that established sites don’t, like gamification, alternative slots, or maybe a different platform.

Missions and trophies add an extra dimension to the gameplay – a fun way of landing extra bonuses or rewards along the way.

Why Choose a More Established Casino:

The main reason is trust.

Established sites have built up years of trust. That’s not to say new casino sites are untrustworthy, rather they haven’t built up a solid track record yet, so new casino sites must offer good financial incentives as they don’t yet have a longstanding reputation.

Established sites have had time to work out any kinks and may have smoother customer service. If you run into problems you want to know that they can be sorted quickly and easily.

To keep up with the latest trends, these casino sites offer new features like gamification and more to enhance player experience: AI, alternative payment options, voice-activation, and VR.

Verdict:

In the end, it’s up to you, but it can be fun and adventurous to try something new every now and then.

Like us, you’ve probably already got your favourite go-to slots sites, but there can be advantages to exploring a new casino. The number of new UK casinos has grown significantly in the past couple of years (as our ever-growing number of casino reviews demonstrates), so the chances are there will be plenty of sites and operators that are worth exploring.

You might also discover a game developer who you’ve never heard of before. New studios are coming online all the time, bringing in innovative new features in gameplay.

Consider our analysis as a helpful guide, but if you have doubts about a new site, we recommend sticking with an established site.

Pros & Cons of New Casino Sites:

pros
  • Big bonuses and promotions
  • Modern games
  • Wide variety of payment options
cons
  • Yet to establish a solid reputation
  • Limited player reviews
  • May have fewer customer support options

Time-Saver Reviews:

new casino sites icon

New UK Casino Sites On WhichBingo September 2025

In this section we do a deep-dive into new UK online casinos. Read our time-saver reviews for a quick overview of the key details.

247Bet Casino
Funky Jackpot
MogoBet Casino
LiveScoreBet Casino
Pub Casino

How We Rate New Casino Sites

Our goal at WhichBingo is to help you find the best new casino sites by providing comprehensive reviews written from a player’s perspective. We sign up and test every new online casino UK site that we review – so you can be sure to get all the information you need to make a fully informed choice.

You might be interested in: full details on how we rate new UK casinos

All our ratings cover ten key areas:

  • Welcome Bonus: We look at the value of the offer, such as the deposit bonus and the free spins on offer, and compare the quality of the sign-up deal with other similar new casino sites.
  • Promotions: Our reviewers explore the full range of promotions, special offers and bonuses available, and assess what opportunities and value they provide for regular players.
  • Wagering: One of the key features to consider when deciding whether to play at a new casino is the wagering requirements that come with the welcome bonus. Our reviewers break it down so you can fully understand the playthrough demands.
  • Withdrawals: We all like sites where we can get hold of our winnings quickly and with a minimum of fuss. When we review new casino sites, we rate the payout processing speed, and any other cash out conditions.
  • Game Selection: This is usually one of the most detailed sections of our casino reviews. When new casino sites are reviewed, we look in depth at the number and type of games on offer, the range of game providers, and highlight some of the most popular titles you can find.
  • Navigation: Our reviewers take into account how easy a new casino is to use and navigate. We look at the range of filters and search functions, and how easy (or difficult!) they make it to find your favourite titles.
  • Mobile Play: We take a look at the quality of the mobile playing experience at a new online casino UK players can expect. Our reviewers will let you know whether you need to download and install a casino app, or whether you can play games directly in the browser of your iOS or Android device.
  • Customer Support: Our team gives you details of all the ways you can contact customer support at a new casino, and how the opening hours and range of contact methods compare with other established and new casino sites.
  • Safeplay Tools: We check out the range of responsible gambling tools available at any new casino, how easy they are to access, and the links provided to third party responsible gambling organisations.
  • Payment Methods: Our reviewers rate new casino sites in terms of the range of payment methods on offer for UK players, how easy they are to use, whether there are any fees, and how long it takes to deposit and cash out.

Relaunched Casinos September 2025

Relaunched casinos are a specific type of new casino. These are sites that may have previously closed down, undergone maintenance, or changed owners and then ‘relaunched’, often with new branding, games, or features.

Popular
100% Welcome Bonus up to £300 on your first deposit + 50 Bonus Spins
Our Score
4.1
1

18+. New players only. Min. deposit £20. Max. bonus bet is £5. Bonus spins on selected games only and must be used within 72 hours. Winnings from Bonus spins credited as bonus funds and capped at £20. Bonus funds expire in 30 days, unused bonus funds will be removed. Welcome Offer is 100% match up to £300 plus 50 bonus spins on your 1st deposit. Bonus funds are separate to Cash funds, and are subject to 40x wagering the total bonus & cash. Only bonus funds count towards wagering contribution. Affordability checks apply. Terms apply. Please gamble responsibly. BeGambleAware.org #AD

100% Bonus up to £50
Our Score
4.3
2

18+, Automatically credited upon first deposit only. Cancellation can be requested. Min. deposit: £10, Max. bonus £50. WR of 30x Deposit Plus Bonus amount (Slots count 100% and any other game 10%) within 30 days. Max bet is 10% (min £0.10) of the Bonus amount or £5 (lowest amount applies). Bonus must be claimed before using deposited funds. Bonuses do not prevent withdrawing deposit balance. Welcome Bonus can only be claimed once every 72 hours across all Casinos. Bonus Policy applies. Please gamble responsibly. Gambleaware.org #AD

Relaunched
100% Welcome Offer up to £25
Our Score
4.2
3

18+. New players making their first deposits only. Min deposit £20. 100% deposit match, max £25 cash. 30x wagering on first deposit amount to receive cash. Redeposit allowed to complete wagering. 18+. Full T&Cs apply. GambleAware.org Please gamble responsibly. #AD

100% up to £77 + 77 Extra Spins on Big Bass Bonanza
Our Score
4
4

New players only. Opt-in Required. Wager from real balance first. 40X wager the bonus and the winnings from free spins. Contribution varies per game. Selected games only. Wager calculated on bonus bets only. Bonus valid 30 Days from receipt/free spins valid for 7 days from issue. Max conversion: 3x for the bonus. Max conversion for free spins: £100. Limited to 5 brands within the network. Excluded Skrill and Neteller deposits. Withdrawal requests voids all active pending bonuses.Full Terms Apply

Explained:

Exclusive New Casino Bonuses

New casino sites offer a range of bonuses designed to encourage players to sign up and play. These are an excellent opportunity to explore new UK casinos and check out their game offering, while getting an incentive at the same time.

1. Matched Deposit Bonuses

On our new casino page we review sites that offer a match on your first deposit as well as bonus spins. The match is usually worth 100% and so doubles your bankroll, plus you can get up to as many as 200 free spins on a well-known slot. The advantage of this type of bonus is that the minimum deposit required to claim the bonus can be as little as £10, so you can take advantage of a sizeable number of bonus spins without having to make a significant investment in your bankroll.

2. Multiple Matched Deposit Bonuses

At some of the new UK casinos we have reviewed, when you sign up you get deposit matches on subsequent deposits, usually your first three but sometimes as many as your first five, although the matches on these later deposits will usually be lower than 100%. This sort of deal may also give additional bonus spins on these subsequent deposits as well.

3. No Wagering Free Spins

There are some new casino sites we feature where you receive a deposit match and a much smaller number of free spins, but these come with no wagering requirements. This is a good type of deal to explore, as there is the chance to land a decent win from your spins and cash out without having to meet a playthrough (although there will still be wagering requirements applied to any bonus sum you receive).

4. Bonus Spins

Another variation of this type of bonus is that instead of being awarded bonus spins when you make your first deposit, you receive your spins once you have wagered a set amount on slot games. The sum you are required to wager will not usually be too large — it is generally between £10 and £50 — and you can pick up as many as 100 bonus spins. This sort of bonus can be useful as any wagering requirement is usually applied only to your free spin winnings and so can offer some excellent value, in that you only need to meet a playthrough if you end up on top after your bonus spins.

5. Prizes

There are new casino sites where there is the chance to win a variety of different rewards as part of the Welcome Bonus. If you sign up at a Jumpman Gaming casino, for instance, once you make a minimum deposit you will have the chance to spin the Mega Wheel. The top prize on the wheel is 500 bonus spins, but you could also win a smaller number of spins and other bonuses, including Amazon vouchers. The downside to this sort of signup offer is that there is the possibility that you end up with no prize at all; however, as the initial deposit required will be relatively low, many players consider it worth the risk.

6. No Deposit Free Spins

A new casino might also choose to give you free spins on signing up without having to make a deposit, followed by additional bonus spins when you then go on to make your first deposit. This sort of bonus is appealing in that it costs you nothing in the first instance — you essentially get to play with the casino’s money — but you will need to add funds to your account and wager them to get the second part of the bonus, at which time wagering requirements will also be applied.

As you can see from this sample of Welcome Bonuses on offer at our new casino sites, the form and value of sign-up deals can vary quite a bit. As well as the game selection at a new casino, the Welcome Bonus that you choose will depend on how much you want to invest at a new site, the slot game on which you can play your bonus spins, and the wagering requirements applied to any bonus sum and free spin winnings.

In choosing the most popular new casino sites for UK players, we take a range of data and feedback into consideration. We look at the star ratings our readers provide and their comments on our new casino reviews. In addition, we take in to account the ratings our reviewers give new casinos to formulate an overall rating that is a good gauge of a site’s popularity with our players.

Mr Luck Casino
pros
  • Good list of promotions for current players
  • Drops & Wins slot tournaments from Pragmatic Play
  • Very fast withdrawals
cons
  • No online bingo
  • No phone support
Pub Casino
pros
  • Free spins on a slot that can make you a millionaire
  • Zero wagering requirements on the free spins
  • Regular chances to win one of three progressive jackpots
cons
  • Can’t claim the welcome bonus with Neteller/Skrill deposits
  • Not many promotions for existing players besides tournaments
Ivy Casino Casino
pros
  • Apps for iOS and Android devices
  • Withdrawals processed quickly
  • Plenty of payment methods to use
cons
  • Not many promotions for current members
O’Reels Casino
pros
  • Games from many leading providers
  • Android and iOS apps
  • Fair bonus terms and conditions
cons
  • Smaller games library than other online casinos
  • No phone support

Factors to Keep in Mind When Selecting a Fresh Gaming Platform

One of the most exciting things about the world of online casinos is that there are always new sites for slot and casino games players to explore. While this is great news for anyone who enjoys checking out the latest new sites, it can sometimes be a challenge when it comes to choosing the UK online casinos that are right for you. To make the process a little easier, the WhichBingo experts have put together a quick guide for our users on what to look for when choosing a new UK casino site to play at and then read more detail about these important areas elsewhere on the page.

free spins icon

Welcome Bonus

New casino sites use welcome bonuses to attract players, offering deals like deposit matches, bonus spins, or even no deposit bonuses. These promotions can significantly impact your decision to sign up. However, keep in mind that certain payment methods may be excluded from the welcome offer, or the bonus might apply to games you’re not interested in. Always check the terms to ensure the offer suits your preferences and chosen payment method. Understanding the details of a welcome bonus can help you decide if a new casino site is right for you.

casino bingo offers icon

Promotions

If you’re thinking about signing up at a new casino site, it’s essential to explore the promotions they offer. These casino bonuses can add significant value to your gaming experience, including deposit match bonuses, cashback offers, and loyalty rewards. Offers like these can help you maximize your bankroll and enjoy more playing time.

Many sites also host slots tournaments, provide bonus spins on selected games, and offer exclusive deals for regular players. The variety and frequency of these promotions can make all the difference when choosing a new casino site.

mobile bingo icon

Mobile casino

Playing on mobile devices has become the norm for many casino fans, making the quality of a site’s mobile platform crucial. It’s important to check how user-friendly the mobile casino site is, including navigation, game selection, and the availability of customer support. Smooth gameplay and easy access to features like deposits and withdrawals are essential for a positive mobile gaming experience.

Most new casino sites are optimized for mobile browsers, meaning you don’t need to download a separate app. This allows you to enjoy seamless gaming on your smartphone or tablet without worrying about storage space or updates, making it easy to play whenever and wherever you like.


best slots sites icon

Range Of Games And Providers

The range of games and quality of providers can greatly enhance your experience at a new casino site. Most platforms feature a wide selection of UK online slots with diverse themes and gameplay features, plus classic table games like blackjack and roulette. You’ll also find live dealer options for an immersive experience and sometimes bingo or sports betting. Leading developers like NetEnt and Pragmatic Play ensure top-quality games, while newer studios bring fresh innovation. Easy site navigation, with filters and categories, helps you find your favourite games quickly. Our reviews also highlight which game providers are available, ensuring your preferred developers are featured.

casino sites icon

Customer Service

Reliable customer service is key when choosing a new casino, especially with the UK’s strict ID verification requirements. Look for casinos that offer multiple support channels like email, phone, and especially 24/7 live chat, which ensures quick help with any issues, including account verification and payment queries.

A robust FAQ section covering topics like bonuses, payments, and responsible gambling can also save time. Beyond resolving problems, top-notch customer service contributes to an enjoyable gaming experience, reflecting a casino’s commitment to player satisfaction.

casino software icon

Licensing and Responsible Gambling

A casino’s licensing and responsible gambling measures are essential factors when selecting a new site. We only recommend platforms licensed by the UK Gambling Commission (UKGC), ensuring game fairness, secure transactions, and player protection. You can verify a site’s UKGC license in its footer. Some new casinos also hold international licenses for added credibility. Responsible gambling tools, like deposit limits and self-exclusion options, are required by the UKGC to help players manage their activity. Our reviews highlight the safety features each casino offers, so you can choose one that prioritizes player welfare and security.


How to Sign Up at a New Casino Site

Generally speaking, the signup procedure at most new casino sites will be the same, although there will be some slight variations from site to site.

Perhaps the most important thing to know is that under UK Gambling Commission regulations, you need to be able to confirm your identity, and prove that you are who you say you are. You also need to be able to confirm that you are over 18 and live in the UK. It is also a requirement for you to prove that any payment method you use (debit card, e-wallet, PayPal, etc.) is yours. This requirement is known as KYC (Know Your Customer) and there is no way round it. Operators have to ask for it and you will have to provide it. Check out our full guide to KYC rules to find out more.

To do this, you will be asked to upload documentation, such as a copy of your passport or driving licence, a utility bill, or a copy of the front and back of your debit card (our casino reviews show you how to do this).

It is generally now the case that you will not be able to make an initial deposit, claim a welcome bonus or begin playing games (even in demo mode) until you have provided this information. Signing up and registering for an account is no longer sufficient.

The Sign-Up Process:

All casino site sign up pages will be a variation of the one we show here – some will be a lot simpler. You are likely to be asked to verify your email address via an email they send you, or verify your telephone number via a text they will send.

At virtually all the new casino sites when you deposit money into your account the funds are available to play with straight away, and there are no fees charged. However, the number and type of payment methods that are available will vary.

When it comes to making a withdrawal, the situation is a little different. Some sites will charge a fee for making withdrawals (something we never approve of), and there will usually be processing time before your funds are released by the casino (this can range from a matter of hours to up to 3 working days, depending on the site).

You also have to remember that not all deposit methods can be used to make withdrawals, and the amount of time it takes for funds reach your account will vary depending on the withdrawal method you choose, e.g., e-wallets tend to be faster than debit cards or direct bank transfer. Our reviews show you the deposit methods and withdrawal methods separately to avoid confusion.

How To Claim A Welcome Bonus From A New Casino:

Once you have signed up, in order to claim a Welcome Bonus you need to make sure you:

  1. Have opted in if necessary
  2. Input any required bonus code
  3. Made the minimum deposit, or more
  4. Checked to see if you have to play the deposit before triggering the bonus
  5. Checked if there any specific games you have to play to qualify

Need More Help?

Customer Support at New Casino Sites

New casino sites can vary in the range of customer support services they offer. In our view, a new casino should ideally offer live chat 24/7, email support and phone support. Many new UK casinos will also have social media platforms, like Twitter, Facebook, Instagram and YouTube. You should also be able to find FAQ pages which answer the most common questions players have. Customer service isn’t just about solving problems—it’s also about making your experience enjoyable. Reliable and responsive support teams are a key indicator of a trustworthy and player-focused new casino site.

We recommend that when you are considering signing up at a new casino that you read our review beforehand to see what level of customer support is available and how well that fits your needs.


Latest Casino Games and Features

Online slots are generally the most popular games at new casino sites, and the range and variety on offer means you are nearly always spoilt for choice. The new UK casinos that we feature here all offer a good choice of new release games which are worthwhile checking out to see what features are being incorporated into the best new slot games.

New slots are released regularly by all the major game providers, and below is a selection of some of the most exciting new games featured at our recommended new casino sites.

New Slot Games: Captain Kraken Megaways Slot
New Casino Games: Wrath of Zeus Cluster Breaker
New Live Dealer Casino Games: Lightning Storm

Mobile Compatibility of New Casino Sites

Any new casino being launched today will need to have a first class mobile casino site, as UK players increasingly play slots and casino games on their phones and tablets. At most new casino sites, you can play mobile games directly in the browser of your device, although some casinos do have a free casino app that you can download and install.

The new UK casinos that we review here all have excellent mobile sites that not only feature extensive game selections, but also allow you to deposit and withdraw funds, access customer support, and take part in promotions.

Gentleman Jim Casino
Barz Casino
PricedUp Casino

Safety and Security at New Casino Sites

New UK casinos that are licensed and regulated by the UK Gambling Commission have an obligation to protect players’ financial and personal data, and to make clear how any data that they store will be used.

In addition, new casino sites are required to offer players a range of Responsible Gambling tools. These are designed to provide supports for people at high risk of gambling-related harm, and include deposit limits, reality checks, self-exclusion and other tools that help you maintain control over your gaming.

At WhichBingo, any new casino that we feature for our users will therefore have high level SSL (Secure Socket Layer) encryption to protect your financial transactions, and easily accessible safeplay tools.

BetMGM UK Casino
SlotsNPlay
21LuckyBet Casino

Payment Methods at New Casino Sites

When it comes to payment methods for UK players, new casino sites should offer a range of options. This is an important factor when choosing a new casino, as there needs to be a variety of accessible and convenient options available so as to make it as straightforward as possible to deposit and withdraw funds. Ideally, new sites will recognise the importance of being recognised as a fast withdrawal casino and ensuring that none of the payment methods offered will require a fee either for depositing cashing out.

Slot Lux Casino
Casino Kings Bingo
Pub Casino

Expert Tips For Playing at a new casino:

New casino sites offer a wide variety of different games, some of which you might be familiar with and others you might not know so well. Knowing how to navigate a new casino site is always the first step. Most of the sites that we feature here have separate tabs for each kind of game, e.g., slots, casino games, live casino, bingo, etc., and so you can easily get to the category of game you are looking for.

Many sites go further in this. For instance, if you enjoy Megaways slots, Slingo slots or progressive jackpot slots, some new casino sites feature these on their own menu tab so you can go straight to them. On other sites, there is a sort function that means you can search for games by studio, e.g., if you love NetEnt slots, you can access them all from a single page. Most sites will also have a general search function that means you can search for games by their title.

While most slot games operate on the same principle, there are nevertheless many different variations, which is why so many players love slots — no two games are the same. We have prepared a guide to playing slot games that describes the different types of game, as well as popular themes, wagering strategies, the best features to look out for and much more.

Read our expert’s guide to playing online slots.

Most of the new casino sites that we feature here will also have a selection of table and card games, including casino classics like blackjack, roulette and baccarat. At some sites you can also play table poker, craps, and other games that tend to be a bit more niche. Video poker is also popular at many of our featured new casino sites.

Live dealer games is an area where there have been lots of exciting new developments. Alongside classic card and table games, live casinos have introduced a whole range of new games, such as big wheel games and game shows, and these have definitely added a whole new dimension to online casinos.

Check out our guide to live dealer games.

Although not every new casino site that we showcase here features online bingo, there are plenty that now do. You can play scheduled games, or join a sit’n’go room, play for set prizes or networked jackpot prizes, and tickets can be found at a range of prices.

As casino experts, you won’t be surprised to know that we have a whole library of online gaming guides.

Responsible Gambling

As per the Gambling Commission, all online gambling platforms, new online casino sites among them, must provide measures to promote responsible gambling. These include:

  • deposit limits (daily, weekly or monthly)
  • tools to restrict session times
  • self-exclusion options
  • reality checks
  • timers
  • links to gambling support services

However, some operators go further than others by providing additional resources. This might include questionnaires to help your decide if your gambling habit is getting out of hand, tips for playing responsibility, loss-limit functionality and/or blocking gambling payments.

While it’s isn’t necessarily a sign of poor quality if a new online casino offers the bare-minimum required tools for safer gambling, we certainly look more favourably on those that push the boat out in this area. We’d suggest you do the same.  

If you become worried about any aspect of your gambling then pay a visit to our Responsible Gambling pages to check out details of who to contact to get help and some hints and tips or how to play and have it remain a pleasure and not a problem. Be aware of organisations such as GambleAware.org and GamCare and many of these will also feature on the sites you play at should you need immediate assistance.


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Why Trust Us

When venturing into new casino sites, trust is key. At WhichBingo, we prioritise our users’ safety and enjoyment by providing reliable, in-depth reviews of the latest sites and platforms.

Our expert team meticulously examines each new casino for game variety, security measures, and promotional offers. Our commitment to unbiased evaluations means readers can make informed choices without the confusion often found in the industry. We ensure that the sites we recommend are fully licensed and compliant with industry standards, giving our users peace of mind as they explore new gaming options. Trust WhichBingo for your casino journey, where every game can be played with confidence.


New Online Casino Game Developers

The online gaming industry is always developing, with new studios entering the market on a fairly regular basis. New casino sites are a natural home for slots and other games from these new and emerging producers, and following is a selection of new studios we recommend that you check out.

1spin4win

1spin4win is unusual in that its game portfolio consists largely of classic 3 reel and fruit machine games, many with old school Hold & Win features, which have been sadly neglected by many of the big name studios of late. Some of its best-known titles include Mega Booming Fruits, Hot Coins & Fruits and Hold the Gold, and the company has a good programme of new release games on the way. Check them out at any new casino we have reviewed here.

Amusenet Interactive

Amusnet Interactive is another emerging name whose games are increasingly available at new UK casinos. The company’s portfolio features slots, casino games and live dealer games, and unusually it also has a range of land-based slots. Based in Bulgaria, there are currently around 300 slots in the Amusnet slot game catalogue, including fruit machines, and some of its best-known titles include Shining Crown, Burning Hot, Ultimate Hot and Flaming Hot Extreme.

Roxor

London-based Roxor Gaming is establishing itself as one of the leading new online slot providers at our featured new UK casinos. With a portfolio of around 150 games (including casino games and scratch cards), the best-known titles it offers include Secrets of the Phoenix, Double Bubble, Tiki and Paper Wins, with its slots being a mix of visually impressive video slots and classic 3 reel slots and fruit machines.

Rogue

Based in Colchester, Rogue is known for the innovative themes in its slots and the development of new and inventive mechanics, like Wildfire Reels and Fusion Reels. Its games are designed very much with mobile play in mind, with some of its best-known titles including Fever Las Vegas, Golden Koi, 1.21 Gigawatts and Bling Kong. Although not as prominent as some of the other game producers we feature here, Rogue gams are nevertheless growing in popularity at our featured new casino sites.

New Live Casino Sites in the UK

The new casino sites that we feature here all have extensive live dealer casinos that offer players a great range of gaming options.

Buzz Casino
Vegasland Casino
Bally Casino UK

New Casino Sites Coming Soon

Although there have been some peaks and troughs in recent years, there has been a fairly steady flow of new UK casinos coming online over the past couple of years. This also includes a number of well-established brands that are now being run by new operators.

The general pattern has been for new casino sites to offer increasingly large numbers of online slots and live dealer games at the exclusion of some other games. Nevertheless, there are plenty of new casinos that strive to offer a more all-round gaming experience, and so will feature sports betting and bingo, as well as a greater selection of online casino games, video poker and scratch cards.

It can be tricky to keep up with all the new casino sites out there. That’s why you should leave it to us — the experts (we play too much, we know). Our team of dedicated reviewers does all the hard work for you, spending long hours playing at all the new casinos UK players can sign up for, giving you our honest expert opinion about which sites are winners, and which ones are definitely not.

As a special treat for WhichBingo readers, you can also take advantage of unique deals at many of these new casino sites when you follow our exclusive links.


Find Your Casino Game


New Casino Sites FAQs

Should I play at a new casino site?

If it’s licensed and regulated by the UK Gambling Commission, then yes, we heartily recommend that you give any new casino a try. There are plenty of other good reasons for checking out any new online casino UK players can join. Number one is that you can take advantage of the welcome bonus and other introductory offers a new casino will try to tempt you with. However, if you want to get the most out of a signup deal at a new UK casino, you need to know the ins and outs of what you get with a casino bonus, and what sort of bonuses give you the best value.
Stay with us and we will show you the new casino UK offers that will make the most of your time with them. We’ve also visited them all and know that they offer a great selection of games to ensure you stay entertained. And don’t forget we and your fellow readers need to know what you think when you’ve paid a visit too so be sure to come back and leave a comment about your experiences.

Are new casino sites safe?

We will only ever recommend casinos that have got the tick of approval from the UKGC, and operate in properly regulated gaming jurisdictions, like Malta, Alderney or Gibraltar.
We also only ever feature casinos that have proper privacy policies in place, treat your personal info securely, and don’t let kids access the site. In addition, all of our recommended new online casinos will have a wide range of easily accessible safe play tools available, as well as links to third party support organisations and charities.
Also, the games at our featured sites are all regularly tested and audited by independent organizations like eCogra, iTech Labs, Technical Systems Testing (TST), or Gaming Laboratories International (GLI). This means you can be sure the RNGs and how the game are run are always fair.

How can I tell if a new casino site is licensed?

You can easily check if a new UK casino is licensed by looking for a link (usually at the bottom of the Home page), that will say a site is approved by the UKGC, and which will also include a number. We will also include this number in our review. You can use this number to check the status of a site’s UK gambling licence by going to the UKGC website and entering it to get more info.

What bonuses are available at new casino sites?

The most common sort of welcome bonus you can pick up at a new casino is a match bonus, where the cash you first deposit when you sign up is matched by the casino, usually 100%. At some sites, your 2nd, 3rd, 4th and even 5th deposits will get matched too, but these probably won’t be worth as much. A lot of sites will also give you free spins as part of your sign up bonus.

Remember though, all of these deals come with conditions attached, so make sure you read our reviews so you know all the ins and outs before signing on the dotted line.

Can I sign up at a new casino on my mobile?

These days, just as many people play slots on their phones or tablets as on a desktop or laptop, and so all new casino sites UK players can join are completely geared up for mobile play. This means that you get a full range of games and can do everything, from claiming a bonus to contacting customer support, on any sort of device.

Do casino apps pay real money?

Yes there are a lot that do. Most real cash casino sites will have a browser presence as well an app and you could always check this out before you download a dedicated app. Less and less casino sites are opting to invest in apps as nowadays the browser experience is so good and it means you can enjoy all the games on mobile that you would on a desktop.

Where do I find new online casinos?

WhichBingo is a great place to find a new casino site. We care as much about slots and casino as we do about bingo and we check out lots of new sites and bring you details and offers from the best ones. We look at the offers, the wagering, the customer service, the payment methods and so much more.

Do new casino sites offer larger bonuses?

While new casino sites offer a range of different welcome bonuses and signup offers, they are not necessarily any larger than the deals you can find at more established sites. What you will find, however, is that many new sites have introductory offers featuring bonus spins on selected slot games that come with no wagering requirement. This means you can withdraw any winnings from your bonus spins without having to wager of it.
This is one of the best value signup offers you can find at new casinos, although there are other types of deals out there. A particularly good type of deal to look out for in a no deposit bonus, where you can enjoy bonus spins on a selected slot games as soon as you open an account but without having to deposit any funds.

How frequently do new online casinos get introduced in the United Kingdom?

New UK online casinos come online quite often, so there are always new sites to check out — there is no set schedule as to when new sites are launched, so check back here regularly for the latest updates.
New casino sites are either launched by existing operators who have a whole stable of casino sites under their name, or by new operators coming into the industry for the first time. You can check in the footer at the bottom of the page to see who operates a site, as well as their licensing and accreditation details.

Can I win real money at new casinos?

Yes you certainly can! Although there’s no guarantee, the entire point of playing at new online casinos is to enjoy playing gambling games with the hope of winning some money. To get the chance to win really money, all you’ve got to do is register, provide ID docs, deposit money and play.

What are the best new casinos?

As far as the overall package goes, the best new casinos in our book include any of those we feature on our pages. We are always on the lookout for new and relaunched casino sites we think might provide pleasure and value to our readers. As 2025 rolls on, expect to see more new casino sites unveiled, so be sure to check back.

Some of the main areas being addressed in 2025 relate to maximum stake limits, game design and bonuses, although there are others.

  • Max stake limits – changes were applied in April 2025, with Government legislation introducing a £5 stake limit for adults aged 25 and over, and £2 per spin for young adults aged 18-24 years old.
  • Slot game design will be impacted with plans for games to be slowed down. In addition to the lower limits being applied to 18 – 24 year olds or those at high risk of gambling-related harm, there is the potential for slot games being required to be slowed down, and features that might ‘exacerbate risks’ such as bonus round gambling, being removed. At the same time, slots continue to be the most popular games at both existing and new UK online casinos, with figures from the UK Gambling Commission showing that in the year ending March 2024, online slots play had increased by 11% on the previous year.
  • Bonuses are to be changed so that they’re fairer to players (praise be), namely fair limits on wagering requirements and the time limits in which to satisfy them. Plus the withdrawal processes should become swifter and smoother.
  • AI Being used for New Casinos – There aren’t too many industries that haven’t been affected by AI in some way. And so it goes with online casinos. The relentless advance of this disruptive tech is slowly being adopted by operators although you might not notice yet. At the moment AI is being used behind the scenes to boost player experience in areas such as security, game design and player personalisation. Some new casinos also use AI to run their live chat services. Expect artificial intelligence to feature even more in the coming years. this can only be a good thing… can’t it?

What This Means:

It looks like the days of high wagering requirements are coming to an end. It’s likely then, that a lot of online casinos are going to get creative with their player allurements. This has already begun to some extent with the proliferation of no wagering deals.

This may however mean that bonuses might become smaller and not quite as exciting.

WhichBingo will be watching all the new casino launches, so expect to see exciting and fair bonuses as well as the continued incursion of sportsbook into the online casino space.

What’s New in Online Casinos?

Online casinos have been revolutionising the entertainment scene. The newest online casinos are pushing boundaries by offering snazzy new features and ensuring that players have a high-quality experience. But what sets these new casinos apart from the more established ones?

Gaming Variety

One of the most exciting aspects of new online casinos is the variety they offer in games. New sites provide a growing range of games. From slot games with distinct themes, paylines, symbols, and soundtracks to live gaming experiences like blackjack and roulette, today’s casinos ensure that there’s something for every player.

Casino Bonuses

Lets move onto bonus offerings. New sites understand the importance of player rewards and have fine-tuned bonus structures to entice players to stick around. Some of the most popular include generous welcome bonuses, deposit match bonuses, no wagering offers, and no deposit bonuses. New casinos are leveraging these promotions to create a more rewarding experience for both new and returning players.

Speed, Efficiency, and High-Quality Gaming

As players get comfortable with smoother gameplay, new casinos have ensured that their platforms are faster, more responsive, and provide higher resolution games. Enhanced graphics and instinctive navigation are now expected features, ensuring that players can skip the frustrating lags or delays.

Safety and Security

This is a big one. The best new casinos are not only licensed and regulated by the UKGC, but they are equipped with the latest technology to guarantee that all player data and financial transactions are secure. Encryption, data protection, and advanced security protocols are common, meaning peace of mind when you play.

Responsible gambling is also important so you will see tons of features like self-exclusion timers, spending limits, and account restrictions, helping players stay in control. Top tip: look for the logos at the bottom of a site’s homepage to see which parties they work with when it comes to responsible gaming.

New Casino Sites News

Is a 24/7 casino coming to Surrey?

Operator Golden Slots (Southern) Limited, which has other sites in Milton Keynes and Northampton, has applied for a 24/7 gambling license for an adult gaming centre in a former bank in Ashford, Surrey. Not only have locals been against it, but Spelthorne Borough Council refused planning permission.

However, the council’s decision was overruled on appeal in April 2025 with the government planning inspector approving the scheme, imposing conditions to minimise harm to the location’s proximity to schools, care homes, ATMs, and other gambling premises. The conditions and proposed safeguards include:

  • reduced opening hours (09:00-23:00)
  • noise insulation
  • management of late-night disturbances
  • electronic lock requiring staff to open it between 10pm-8am
  • 24-hour CCTV
  • staff training
  • a ‘Think 25’ age verification policy
  • self-exclusion tools.

Nottingham Forest gets pally with Bally’s

Nottingham Forest have announced betting giant Bally’s Corporation is the new front-of-shirt sponsor for the 2025-26 season.

The Premier League collectively agreed in 2023 to ban gambling sponsorship from the front of matchday shirts by the end of the 2025-26 campaign, but clubs were permitted to make new front-of-shirt deals before the ban takes effect in the 2026-27 season and can still have gambling brands on shirt sleeves and through LED advertising. The ban from next season follows a consultation between the league, its clubs and the Department for Digital, Culture, Media and Sport (DCMS) as part of the government’s ongoing review of current gambling legislation.

In the 2024-25 campaign, 11 top-flight teams had a gambling sponsor on the front of their shirts, an increase of three from the previous campaign.

Bally’s replaces Asian online betting brand Kaiyun Sports, which had a two-year deal with Forest that expired this summer. You’ll likely know Bally’s as the operator of sites including Virgin Games, Jackpotjoy, and Double Bubble Bingo.

15/08/2025


Update on Play’n GO & Mecca Bingo Ads

Two high-profile ad rulings were recently announced and the outcomes couldn’t have been more different. Play’n GO found itself in hot water with the UK’s Advertising Standards Authority (ASA) over three animated banner ads featuring characters like a DJ robot and an anime-style princess. The ASA ruled the imagery could appeal to under-18s, breaching advertising rules. The ads have since been banned.

Meanwhile, Mecca Bingo faced scrutiny for an emoji-filled Facebook quiz that asked users to guess Tom Hanks films. While some eyebrows were raised, the ASA concluded the content didn’t have strong youth appeal and noted that the page’s audience skewed over 25. No further action was taken.

Our takeaway is that it might be time for gaming brands to ask themselves one key question before going live: Would this look at home on a kids’ app?

23/07/2025


Buzz Bingo Announces £25M Club Refurb Plan

There’s a new buzz around Buzz Bingo! The well-known brand is investing in the future of entertainment with a massive £25 million investment (from Barclays) across its UK venues. Buzz has kicked off a multi-year refurbishment programme that will modernise 30 of its clubs. Three have already completed and 11 more are set to follow by the end of 2025, including including Leeds and Stockport. In fact, the first site to complete improvements, Sheffield Parkway, saw footfall double on launch week. The upgrades include new seating and interiors plus improved layouts to make room for new digital experiences and entertainment options such as 10,000+ electronic bingo terminals and 1,300 slot machines.

The refurbishments are part of Buzz Bingo’s strategy to reinvigorate its bricks-and-mortar offering post-pandemic, recognising the value of community-driven entertainment. Club revamps will also incorporate new lighting, upgraded bingo stations, and modern food and drink facilities.

CEO Dominic Mansour says the plan represents Buzz’s “biggest investment in club estate in more than a decade” and it shows a clear commitment to physical bingo’s long-term future. With over 80 clubs still open nationwide, this initiative is about future-proofing the heart of the bingo and casino-lovin’ community — and giving players more reasons than ever to come down and play in person.

11/07/2025


Is Bet365 For Sale?

One of the UK’s biggest online casino brands could soon have a new owner. The Coates family who founded the hugely successful Bet365 are reportedly exploring a £9 billion sale, having “talks” with private equity firms. While nothing’s confirmed, it feels like a huge moment, especially because Bet365 is an industry-leading brand.

We’ll let you know if and when this story develops.

BBC Exposes Arcade Failings regarding Self-Exclusion

Think you’re blocked after self-excluding? Not always. It seems online casinos are miles ahead on player protection, as a BBC sting found 13 out of 14 Portsmouth arcades still let a self-excluded player in. While one site did follow through with its obligations, the rest allowed the undercover reporter inside to spin the slots. The UKGC is “very concerned” and a full investigation’s now rolling.

Brexit Party Website hacked

In a twist that’s raising serious alarm bells, adverts for non-GAMSTOP casinos have appeared on a rather unexpected platform: the former website of the Brexit Party. While the political group itself has long since rebranded as Reform UK and moved to a new domain, the old site appears to have been snapped up by an affiliate now using it to promote illegal offshore casinos that deliberately sidestep UKGC regulations, targeting vulnerable players, even those who have chosen to self-exclude. Among the logos displayed on the site were major UKGC-licensed names like Betfair and Betfred, even though both brands have reaffirmed their commitment to GAMSTOP and distanced themselves from any affiliation.

Thankfully the UK Gambling Commission has stepped in, insisting no unlicensed links remain live and confirming the site was falsely promoting UK brands as non-GAMSTOP options.

You can avoid illegal casinos by checking our list of approved casino sites.

Is Whitby Getting a Casino?

Next up, though not site-based, this one’s big for our North East players: Whitby, the quiet Yorkshire seaside town well known for its fish and chips, gothic Abbey, and (random) Dracula connection, is being dubbed the “UK’s Las Vegas”. The town’s local council recently approved plans for a new £15 million casino complex complete with a hotel, live music venue, and a gaming floor.

Locals are divided – some welcome the tourism and investment while others fear it’ll change the town’s character. Either way, Whitby just became one to watch.

27/06/2025


Premier League Clubs Under Fire for Promoting Unlicensed Gambling Sites

Several Premier League football clubs are under scrutiny for partnering with gambling brands that aren’t licensed by the UK Gambling Commission (UKGC), a huge potential breach of advertising standards and UK gambling law.

Investigations revealed that Everton and Aston Villa are both tied to casino sponsors — Stake and BK8, respectively — that don’t hold UKGC licences. That’s raised serious questions about consumer protection and compliance, especially as these brands feature prominently on match-day kits seen by millions.

The spotlight intensified when Stake, Everton’s sponsor, announced its exit from the UK gambling market. That decision came just as the Advertising Standards Authority began looking into their visibility on shirts and across broadcasts. At the same time, Aston Villa’s partner, BK8, remains unlicensed in the UK.

The controversy lands at a time when trust in new casino sites is under pressure, and the UK government is preparing tighter restrictions on gambling advertising in sport. A voluntary ban on front-of-shirt betting sponsors is already scheduled for the 2026/27 season, but many are now asking whether tougher action is needed sooner.

We’ll be watching closely as this story develops — and what it means for the future of licensed, responsible gambling in UK sport.

We’ll update you as this story develops.

20/06/2025



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Keep Checking With WhichBingo

No one is more involved in the online casino industry than we are, so if anyone is going to be the first with info about a new UK casino, it’s going to be us! If you want to stay in the loop and get the latest news hot off the press, check back here regularly.

We’ll also keep banging out our top-quality casino reviews so that you know whether a newly launched site is a hit or one you should keep away from.

At the end of the day, you can rely on WhichBingo to make it easy to find the best new casino sites UK players can enjoy.

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Mark Angus – Professional IGaming Writer
Mark Angus
Professional IGaming Writer
Mark Angus is a casino critic and platform analyst with over a decade of experience in the online gambling industry. A trusted voice in casino, slots, and iGaming, he provides clear, honest, and in-depth reviews of casino platforms, bonuses, and slot games, ensuring players make informed decisions. Known for his no-nonsense approach, Mark breaks down casino usability, wagering requirements, RTP, volatility, and game mechanics—helping players navigate the gambling world with confidence. Whether exposing hidden terms or highlighting player-friendly platforms, his reviews focus on fairness, transparency, and real player value.