The team behind Gala Bingo’s “Look Up” ad campaign, which sees five pals set off on a hunt to spot hot air balloons, has come up with another eye-catching set of adverts for the award-winning online bingo brand. This time, the ads are shorter as they’re broadcast at the beginning and end of breaks between the popular TV show, The Chase.
The Answer is Bingo advert cast
“The Answer is Bingo” is the name that’s been given to the 60+ new idents which have just started airing on ITV.
Rather than being full-length ads, idents (which is short for identifiers) are designed to run for between 10 and 30 seconds and are used to brand/advertise a specific channel, network or company using the channel/network/company name and logo.
What’s so clever about Gala Bingo’s new idents is that they’re filmed to look like the real The Chase quiz show.
They begin with the camera focusing on three of the Chasers (“The Beast” a.k.a. Mark Labett, “The Governess” a.k.a. Anne Hegerty, and “The Dark Destroyer” a.k.a Shaun Wallace) who are sat behind a panel with their buzzers at the ready. Next, we see the host ask the contestants to answer a series of questions such as “In police slang, what’s the rear seat in a PSU carrier called?” and “This town in south-eastern Burkina Faso shares its name with what game?”. Each time, the contestants look stumped for several seconds before proudly offering the answer, “bingo!”
More about the ad agency
London-based Neverland Creative has previously worked on ad campaigns with Gala Bingo, and one of its aims is to “bring bingo back with a bounce of fun to Britain”.
The ad agency, which has previously been voted Start-Up Agency of the Year, has worked with several other big-name brands including Ladbrokes, Unilever, Tetley, GiffGaff, and NBC.
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Originally, Gala Bingo secured a one-year sponsorship deal with ITV’s The Chase in 2017. The partnership has proved so successful that it has since been extended several times. In an extraordinary and very generous move, Gala Bingo “donated” its sponsorship deal to its official charity partner, 52 Lives for a 2-week period, helping the charity to boost its fundraising appeal significantly due to the additional awareness the adverts raised.
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by
Charles Shakespeare
3min
Updated October 16, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
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Gillian
November 21st, 2024, 17:54
I have stopped watching the Chase because of this stupid Bingo advert and that awful woman-get a grip and ditch it
John
November 12th, 2024, 18:08
Who are the actors in the Answer in Bingo Advert ?
David
September 25th, 2024, 17:07
This is the most annoying series of ads I have ever been subjected to. Gala Bingo must be suckers to think this is remotely a good campaign. If it’s correct they have contributed the money to charity then that’s great. But please stop punishing us every night of the Chase
Lez
June 25th, 2024, 17:13
Still think the whole team on the bingo ad's during the Chase are delightful to watch. Their expressions, delivery and interaction make me smile. There are some awful ads being aired at the mo. You can't please all the people all the time. Each to their own. My opinion is i love the bingo ad all the panel etc especially the dog.
Jim
September 5th, 2024, 17:32
Absolute garbage
Danielle
May 24th, 2024, 16:39
Absolutely absurd, it makes me want to scream at the screen, if it wasn’t for the actual programme I would just never watch it again, ludricrous
Mary
May 22nd, 2024, 10:42
Ridiculous advert and extremely annoying. Makes my want to change channels.
lesley
March 12th, 2024, 17:45
Laura Evelyn..The Answer is Bingo. is a star in her own right. Her body language, facial expressions, delivery are fantastic. I see she is equally as good in another advertisement. She should have her own show to compere
Jackie
October 9th, 2024, 16:37
I think she is great ! Hardly a movement yet hilarious. Let's see more of her !
Lynne
February 17th, 2024, 11:25
The lady who reads out the questions on "The answer is bingo " is called Laura Evelyn. She has acted in a number of TV shows and films,including Doctor Who and The last train to Christmas
Jintyz
March 8th, 2024, 17:23
She is hilarious! Also on smarty mobile phone advert
Lynne
March 8th, 2024, 18:01
Yes ,I've seen that , she's so funny ."Snowman's bones " 😄.And her hair is fab.
Wayne
February 13th, 2024, 17:24
Please change the mini Gala Bingo ads during the Chase as they are ridiculously unfunny
Lesjsin
February 6th, 2024, 18:28
It's really weird, you ask Google the NAME OF THE WOMAN WHO ASKS THE QUESTIONS, and it's worse than a politician with the 'answer'. I STILL don't know who she is! I was hoping a contributor on here would name her, but no 😏
Lynne
February 16th, 2024, 17:52
She's called Laura Evelyn
Douglas
February 10th, 2025, 17:51
But who are the others
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