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Gala Bingo Launches "The Answer is Bingo" Mini-AdsGala Bingo Launches "The Answer is Bingo" Mini-Ads

Gala Bingo Launches "The Answer is Bingo" Mini-Ads

The team behind Gala Bingo’s “Look Up” ad campaign, which sees five pals set off on a hunt to spot hot air balloons, has come up with another eye-catching set of adverts for the award-winning online bingo brand. This time, the ads are shorter as they’re broadcast at the beginning and end of breaks between the popular TV show, The Chase.

The Answer is Bingo advert cast

“The Answer is Bingo” is the name that’s been given to the 60+ new idents which have just started airing on ITV.

Rather than being full-length ads, idents (which is short for identifiers) are designed to run for between 10 and 30 seconds and are used to brand/advertise a specific channel, network or company using the channel/network/company name and logo.

What’s so clever about Gala Bingo’s new idents is that they’re filmed to look like the real The Chase quiz show.

They begin with the camera focusing on three of the Chasers (“The Beast” a.k.a. Mark Labett, “The Governess” a.k.a. Anne Hegerty, and “The Dark Destroyer” a.k.a Shaun Wallace) who are sat behind a panel with their buzzers at the ready. Next, we see the host ask the contestants to answer a series of questions such as “In police slang, what’s the rear seat in a PSU carrier called?” and “This town in south-eastern Burkina Faso shares its name with what game?”. Each time, the contestants look stumped for several seconds before proudly offering the answer, “bingo!”

More about the ad agency

London-based Neverland Creative has previously worked on ad campaigns with Gala Bingo, and one of its aims is to “bring bingo back with a bounce of fun to Britain”.

The ad agency, which has previously been voted Start-Up Agency of the Year, has worked with several other big-name brands including Ladbrokes, Unilever, Tetley, GiffGaff, and NBC.

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More about Gala Bingo and its sponsorship of The Chase

Originally, Gala Bingo secured a one-year sponsorship deal with ITV’s The Chase in 2017. The partnership has proved so successful that it has since been extended several times. In an extraordinary and very generous move, Gala Bingo “donated” its sponsorship deal to its official charity partner, 52 Lives for a 2-week period, helping the charity to boost its fundraising appeal significantly due to the additional awareness the adverts raised.

Reader comments

February 17th, 2024, 11:25
The lady who reads out the questions on "The answer is bingo " is called Laura Evelyn. She has acted in a number of TV shows and films,including Doctor Who and The last train to Christmas
February 13th, 2024, 17:24
Please change the mini Gala Bingo ads during the Chase as they are ridiculously unfunny
February 6th, 2024, 18:28
It's really weird, you ask Google the NAME OF THE WOMAN WHO ASKS THE QUESTIONS, and it's worse than a politician with the 'answer'. I STILL don't know who she is! I was hoping a contributor on here would name her, but no 😏
February 16th, 2024, 17:52
She's called Laura Evelyn
December 27th, 2023, 18:24
What do they call the woman in the advert
November 27th, 2023, 18:02
I think the host of “the answer is bingo” should be nominated for an Oscar. She takes a brilliant part.
July 28th, 2023, 00:41
He”s my joke for an ident ad. Question: “What do you call a stolen trash can ?” Answer: “A Bin Go” Feel free to use if applicable.
July 22nd, 2023, 20:27
Please, please, please stop the jolly annoying Bingo introduction which is ruining a brilliant quiz programme. It really is the most stupid and annoying intro ever. I can hardly bear to watch what has always been one of my favourite programmes. Please do everyone a favour and get rid of it.
February 16th, 2024, 21:22
Most annoying advert. Is it a girl or what is it asking the questions?
February 16th, 2024, 07:38
quite agree its really pathetic---my 11 year old could have come up with something better
January 24th, 2024, 19:51
The advert is barely on for 10 seconds, but what is more infuriating is Walsh trying to make corny jokes & putting his oar in on some of the questions AND trying to sway contestants on what offer they should accept, its called the chase NOT the Bradly Walsh Show
July 1st, 2023, 21:00
Annoying woman on it. Ridiculous advert. Remove it.
June 29th, 2023, 17:10
These Bingo ads are the most inane and annoying pieces of television I have EVER witnessed. I mute them when they air. My tolerance factor is being sorely tried !!!!!!
August 16th, 2023, 16:49
Banal is the best word for these ads. PLEASE change and give us something else. Instead.
May 26th, 2023, 16:53
The Bingo ads are terrific. The facial expressions of the lady asking the questions are comical, well done. The ads are the only reason I watch The Chase !