As a big player in the online bingo world since 2002, Jackpotjoy is a well-established brand. And now it’s bringing a new offering to both the website and app with the launch of a new Jackpotjoy UK sportsbook. Right now, users can head to the ‘Sports’ tab on-site to access the new feature. No, you don’t even need a separate sportsbook account or balance!
Access on desktop from top left of screen
Even in its early ‘just-launched’ stage we notice there’s a big selection of sports to bet on, including Football, Tennis, American Football, Basketball, Baseball, Ice Hockey, Darts, Golf, and both Rugby League and Union, and more. It’s a pretty extensive selection and will make many dedicated sports enthusiasts happy.
Access on mobile from bottom right of screen
We note that horse racing and greyhound racing aren’t available for the time being. And there’s no welcome bonuses or free bets available at the moment either because sports bets are treated separately from current casino gameplay, so they don’t contribute to promotional wagering requirements.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
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WhichBingo Opinion: A Strategic Move for Jackpotjoy?
As a platform known for its bingo and casino games, why is Jackpotjoy entering the fray of sports betting right now? Yes, it serves existing players a fresh new feature, but it’s also likely a way to increase the user base – there’s a lot of sports enthusiasts out there. Providing a sports betting service with a reputable and reliable name could be just the ticket.
The timing of the launch is particularly intriguing. With not long to go before Euros 2024 in the football schedule, and other big events in the sporting calendar coming up, being able to offer a sportsbook is a great way to capitalise on the increased interest these events bring.
Jackpotjoy’s loyal online bingo sites players might stick to their regular gameplay, but the convenience of having sports at your fingertips, without the need to even open a new account, might be enticing enough for folks to put a flutter on big sports events. Plus, if Jackpotjoy expands to include betting on softer options like winners and runners up etc on reality TV shows such as “Strictly Come Dancing” and “I’m a Celebrity… Get Me Out of Here!”, it could appeal to an even bigger audience. The possibilities are endless.
A Promising Expansion
We’re big supporters of Jackpotjoy and hope that the platform doesn’t shift its focus to sport betting at the expense of loyal bingo and casino players. It might take time to adjust to the new addition, especially if the user experience is impacted. But in the competitive online gaming landscape, brands must evolve and offer new experiences and initiatives if they’re to provide a great user experience (and grow in market share – that all-important KPI).
Overall, this move allows Jackpotjoy to take advantage of upcoming sports events and broaden its user base by appealing to both current and potential new users. While it’s important for the platform to remember its strong bingo and casino roots, this could be the start of a new and exciting Jackpotjoy experience.
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by
Esther Barnett Rubin
3min
Updated July 30, 2026
Esther Barnett Rubin
Content Editor
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyses slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
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