NewzBitez - Playtech to Extend Long-Standing Partnership with Betfred

NewzBitez – Playtech to Extend Long-Standing Partnership with Betfred

This month Playtech announced the extension of its ongoing partnership with one of Britain’s biggest bookmakers. Betfred, which owns retail betting shops across the UK, as well as an online sportsbook, casino, and bingo site (which runs on Playtech’s Virtue Fusion bingo platform), has been working with Playtech for the past 12 years. The recent deal will see the pair continue working closely together, enabling Betfred to install more of Playtech’s popular Self-Service Betting Terminals in its shops.

Betfred hopes that the addition of the SSBTs will help to attract more customers in the run-up to this year’s Rugby World Cup and to meet the rising demand for in-shop cricket betting.

Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
No Wagering
Stake £10, Get 200 Free Spins
Our Score
4.8

*18+. New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply. Please play responsibly. Gambleaware.org #AD

Other Latest Industry News

21. Oct 2025 11:35
Winlandia Bingo is launching with a bang, new customers can get an incredible offer – available only on WhichBingo: So get ready, bingo fans! Because a fresh face has joined the UK’s online bingo scene. Only on WhichBingo: A Better Offer Than Signing Up Directly We’ve secured a special deal that you won’t find anywhere else – it’s even better than the welcome offer on the main Winlandia website! Winlandia…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 3min
Read this news
20. Oct 2025 16:47
It takes an exceptional person to use their winnings to help others, and that’s exactly what Sharon Discombe did. 61-year-old Sharon, an Exeter grandmother of 13, struck a £20,000 full-house prize during Mega Money Live game at Mecca Bingo Exeter this month. And she and her husband, Darren, immediately put the winnings toward helping the community. “I was crying and shaking” Sharon said the win was completely unexpected – but…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 3min
Read this news
17. Oct 2025 11:09
Well, well, well. We’re now four episodes into Celebrity Traitors UK 2025, and the castle chaos is chaos’ing, as expected. The Celebrity Traitors cast have finally settled into their roles and the game is hotting up. If you’re not up to date, this piece contains HUGE spoilers. Head to iPlayer now and watch before reading. Spoiler: Alan Carr’s Killer Move In one of the biggest shocks so far, Alan Carr, the giggliest Traitor in…
by
Esther Barnett Rubin
Esther Rubin
Time to read 9min
Read this news
10. Oct 2025 09:51
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 4min
Read this news
Spinner
Anita Heffernan Whichbingo Author
Anita Heffernan
Author & Former Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.

Reader comments