NewzBitez – Playtech to Extend Long-Standing Partnership with Betfred

This month Playtech announced the extension of its ongoing partnership with one of Britain’s biggest bookmakers. Betfred, which owns retail betting shops across the UK, as well as an online sportsbook, casino, and bingo site (which runs on Playtech’s Virtue Fusion bingo platform), has been working with Playtech for the past 12 years. The recent deal will see the pair continue working closely together, enabling Betfred to install more of Playtech’s popular Self-Service Betting Terminals in its shops.

Betfred hopes that the addition of the SSBTs will help to attract more customers in the run-up to this year’s Rugby World Cup and to meet the rising demand for in-shop cricket betting.

Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.

No Wagering

4.8

Read Review

Stake £10, Get 200 Free Spins

Our Score

4.8

Play

Read Review

*18+. New customers only. Opt In required. £/€10 min stake on Casino slots within 30 days of registration. Max bonus 200 Free Spins on selected games credited within 48 hours. Free Spins expire after 7 days. iOS app restrictions may apply. Email/SMS validation may apply. Not available in NI. Full T&Cs apply. Please play responsibly. Gambleaware.org #AD

Other Latest Industry News

Bingo News Slots & Casino News Game Providers News Gambling Regulations Entertainment

22. Apr 2025 15:59

The Stars and Luck: Russell Grant on Astrology, Bingo, and Cosmic Fortune

For decades, Russell Grant has been a trusted name in astrology, offering cosmic insights that blend wisdom with his signature charm. But can the stars truly influence luck? Do certain zodiac signs have a better shot at winning games of chance? And what does astrology say about strategy, intuition, and fortune? WhichBingo wanted to get to the bottom of this. We sat down with the iconic astrologer to chat about…

by

Killian Morris

5min

16. Apr 2025 12:35

Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live

Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…

by

Esther Rubin

2min

27. Mar 2025 16:57

Exclusive Inside Look: The Club 3000 Bingo Video Series Dropping Soon

Get ready for a brand new WhichBingo video series featuring one of the biggest brands in UK bingo, Club 3000 Bingo, along with a few famous faces. The trailer for episode one is now out, with the first episode dropping on the 3rd of April. From each Thursday after, a special new video will be released, giving an exclusive behind-the-scenes look at what makes this bingo so special. In Inside…

by

Esther Rubin

2min

4. Dec 2024 10:18

Get Ready for Vegas Night at Bally Casino

Get ready for Vegas Night at Bally Casino this December 6th 2024! Bally Casino will be putting the awesome into this jolly season by taking inspiration from the gambling capital of the world – Las Vegas. Players can get into the festive spirit by taking part in this huge event which plans to turn up the neon and excitement with a range of thrilling offers. Find out more about the range…

by

Jennifer McFadyen

2min

Load More

11. Mar 2025 16:42

200,000 Votes and Counting So Far in the 2025 WhichBingo Awards

WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…

by

Charles Shakespeare

3min

16. Dec 2024 12:32

The Best New Christmas Slot Releases 2024

Christmas is just around the corner and one of the easiest ways online slot players can get into the festive spirit is by spinning the reels of Xmas themed slot games. The good news is that it looks like Santa has come early this year as there is already a multitude of fantastic new Xmas themed slot releases available to spin! This includes top titles such as Santa’s Xmas Rush,…

by

Jennifer McFadyen

3min

17. Nov 2024 06:55

Safer Gambling Week 2024: An Important Conversation

For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…

by

Esther Rubin

3min

23. Oct 2024 20:13

Chris Rock Is Back And Better Than Ever With BetMGM

Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe)…

by

Esther Rubin

3min

Load More

16. Apr 2025 12:35

Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live

Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…

by

Esther Rubin

2min

17. Nov 2024 06:55

Safer Gambling Week 2024: An Important Conversation

For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…

by

Esther Rubin

3min

20. Sep 2024 10:48

Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative

Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations.  For 2024, Cash4Clubs will offer a massive…

by

Esther Rubin

3min

12. Aug 2024 08:15

Mecca Bingo’s New Ad Campaign ‘Legends of Play’ – A Historical Hoot

Legends of Play Nothing to see here, just Mecca Bingo doing typical Mecca Bingo things—bringing a mix of comedy, quirkiness, and memorable voiceovers (shoutout to Jessica Knappett) to the bingo scene. Its new ad series, ‘Legends of Play since back in the day’ kicks off with Henry VIII celebrating a big win on his jewel-encrusted (mobile!) phone in a grand banquet hall. Anne Boleyn makes a frowning cameo as Knappett…

by

Esther Rubin

3min

Load More

28. Nov 2024 15:45

Two Developments in UK Gambling Designed to Protect Players

The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…

by

Esther Rubin

3min

20. Nov 2024 15:49

Safer Gambling Week 2024: Promoting Positive Play and Industry Support

Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play?  For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling.   For consumers it is a chance to have open and honest conversations…

by

Rob Mabbett

3min

17. Nov 2024 06:55

Safer Gambling Week 2024: An Important Conversation

For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…

by

Esther Rubin

3min

13. Jun 2024 10:59

Rise in Safer Gambling Tools Use During Safer Gambling Week

New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…

by

Jennifer McFadyen

1min

Load More

24. Apr 2025 16:22

Jake Quickenden on Supporting Chris Hughes, Staying Grounded & Life Beyond Reality TV

Jake Quickenden has done it all, rising to fame on The X Factor to his appearances on hit shows like I’m a Celebrity Get Me Out of Here… and most recently had success with his podcast Untapped with co-host Spencer Matthews.  In this exclusive Q&A, the star opens up about supporting close friend Chris Hughes in Celebrity Big Brother, balancing fame with fatherhood, and raising money for Sarcoma UK. Speaking…

by

Killian Morris

16min

9. Apr 2025 16:52

Nicola McLean on Big Brother, Bold Opinions and Why She’d Go Back in a Heartbeat

Nicola McLean was every bit the bold, bubbly personality fans remember from the Big Brother house. Holding the record for the most appearances in the iconic house (having taken part three times across various series) now that CBB is back on our screens for the next 3 weeks, Nicola speaks exclusively to WhichBingo and doesn’t hold back…  Read for her thoughts on this year’s lineup, insider secrets, and why she’d…

by

Killian Morris

13min

27. Mar 2025 16:57

Exclusive Inside Look: The Club 3000 Bingo Video Series Dropping Soon

Get ready for a brand new WhichBingo video series featuring one of the biggest brands in UK bingo, Club 3000 Bingo, along with a few famous faces. The trailer for episode one is now out, with the first episode dropping on the 3rd of April. From each Thursday after, a special new video will be released, giving an exclusive behind-the-scenes look at what makes this bingo so special. In Inside…

by

Esther Rubin

2min

20. Mar 2025 12:04

Helen Flanagan on Corrie, Confidence, and Life in the Public Eye

Helen Flanagan has been a familiar face on British television for years, having first stepped onto the Coronation Street set as a child. From gripping storylines to reality TV moments that made headlines, she has carved out a career that spans soap stardom, jungle challenges, and social media influence. Sitting down with WhichBingo, Helen reflected on her journey so far, her hopes for the future, and how she navigates life in…

by

Killian Morris

5min

Load More