Rolling in the Numbers: Could Adele's Enthusiasm for Bingo Attract a Younger Audience

Rolling in the Numbers: Could Adele's Enthusiasm for Bingo Attract a Younger Audience?

In a twist none of us at Which Bingo expected, global superstar Adele, the gorgeous singer behind 16 Grammy wins, is planning to add some bingo to her future! 

“Once my shows have finished, I want to do weekly activities with my friends in my house at home, right. An activity every week and I was like: ‘Oh my God! I should do bingo!” 

Could this revelation be the key to unlocking a new chapter for bingo, particularly among her younger fans? Let’s see if Adele’s bingo plans might just be the winning ticket.

Chasing Pavements… Straight to the Bingo Halls

Adele doesn’t just belt out the hits; she’s got some heartwarming bingo memories tucked away too, fondly reminiscing about her family playing on Tuesdays and Thursdays back in the day.

“My grandmas and my aunties when I was younger would play bingo. I used to think they had a gambling problem, but turns out, it was more about socialising.”

Adele connecting bingo to socialising and emphasising the community aspects of the game—heading to the nearest bingo hall, playing with your nearest and dearest, sharing a fun experience with others—could be the jackpot for bringing her fans to bingo. 

What’s interesting is that Adele reminisces about Gala Bingo, the once high-street giant that was taken over and transformed into what is now Buzz Bingo

“So then I was like: ‘Oh maybe I can start actually doing it in real life’, but they’ve closed down. We used to have one called Gala Bingo.”

Her mentioning a brand which experienced a complete overhaul presents the idea that the world of bingo isn’t stuck in the past, but constantly evolving.

Online Bingo and Redefining Fun:

Adele’s wish to integrate bingo into her life could reflect a broader cultural shift in how people define fun and entertainment. By her reframing bingo as a social event rather than a game you play by yourself, Adele proves it’s never too late to reevaluate how you spend your time or what you enjoy doing.

This redefinition of fun could extend to online bingo platforms, especially given the younger generation’s love of exploring digital options. As the app-savvy generation seeks new new experiences, her influence could lead them to try online bingo sites, attracted by the social chat feature and thriving communities on social media. We might also see a surge in popularity among a younger demographic with more bingo sites sponsoring popular TV shows, like Tombola’s sponsorship of ‘I’m a Celeb’ and Mecca Bingo’s ‘Loose Women’.

Turning Tables:

In a way, Adele has performed the role of a bingo influencer, and we love that she’s realised what bingo fans have known all along—it’s a game for everyone, regardless of age. Bingo goes beyond generational boundaries and continuously reinvents itself over time to keep up with what’s trending.  

Adele is lighting the spark for a new era for bingo—one that’s a mix of tradition (IRL bingo halls) and modern (online and app-based.) We hope Adele is the catalyst for igniting more interest and helps shake off the tired stereotype that bingo is only for the golden oldies, because actually, it’s about building connections and enjoying yourself, whether in a physical venue or the comfort of your own home.

And as she turns the bingo tables, it might just become the unexpected entertainment of choice this year and beyond, with the younger folk potentially leading the charge.

We can’t wait until she discovers the phenomenon of bingo raves! Maybe she could be Charlies next guest on the next series of Dabbing Out!

Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
New Offer
Play £10 & Get £60 Bingo Bonus
Payout Speed
3 – 5 Days
Spend
10
Min dep
10
W/R
4x BB | 0x FS
Our Score
4.8

18+. New customers only. From 10.12.24. Deposit & spend £10 within 7 days of registering and get a £60 Bingo Bonus (4x wagering). Claim & use within 7 days. Restrictions and T&Cs apply.

Other Latest Industry News

22. Jul 2025 15:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 3min
Read this news
18. Jul 2025 09:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
Charles Shakespeare
Time to read 3min
Read this news
15. Jul 2025 08:43
Bingo's Youth Revolution: Millennials Reshape the Game in the UK
A seismic shift is underway in the world of UK bingo, latest data from the 2025 WhichBingo Bingo Players Survey has uncovered. Millennials are now the dominant force in bingo, breathing vibrant life into this beloved British pastime. For years, bingo has been synonymous with an older demographic. However, our comprehensive survey, polling 1,200 UK players, shows that the 29-44 age bracket – the millennials – are now leading the…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 3min
Read this news
11. Jul 2025 09:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
Killian Morris
Time to read 3min
Read this news
Spinner
Esther Barnett Rubin
Esther Rubin
iGaming Writer
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.

Reader comments