In the digital age, social media presence is a crucial metric for gauging the popularity and impact of events, including music festivals. It is no longer just about the music and the vibe but also the content, the outfits and the overall online experience.
WhichBingo looked at how many Instagram tags each participant had, giving us information on which events get the most attention and interaction online.
This is an in-depth review of the world’s biggest music festivals, ranked according to their popularity on Instagram.
Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
18+. New Casino players only. Deposit required. Bet £10+ on qualifying games to get £30 Bonus (40x wag. on selected games) + 30 Free Spins on selected games (value £0.10 each). Accept within 14 days. Valid for 30 days. Certain deposit types excluded. Player restrictions & T&Cs apply.
Methodology
We gathered information on the number of attendees and the total number of Instagram tags for every festival in order to calculate its popularity on the platform. By dividing the total number of Instagram tags by the total number of participants, the number of tags per attendee was determined.
This metric provides a standardized measure of social media engagement, allowing for a fair comparison across festivals of varying sizes.
Top 5 Music Festivals according to instagram
Coachella Valley Music and Arts Festival
Attendees: 200,000
Instagram Tags: 5,600,000
Tags per Attendee: 28.00
Coachella, held in Indio, California, stands out as the most Instagrammed music festival globally. With 28 tags per attendee, it leads the pack by a significant margin.
Known for its star-studded lineups and trendsetting fashion, Coachella attracts a wide array of celebrities and influencers and sets the tone for the whole festival season. The festival’s iconic desert backdrop and elaborate art installations make it a visual feast, perfect for Instagram.
2. Burning Man
Attendees: 87,000
Instagram Tags: 2,000,000
Tags per Attendee: 22.99
At almost 23 tags per guest, Burning Man, which takes place in Nevada’s Black Rock Desert, comes in second.
This event is well known for its emphasis on self-expression and creativity, large-scale art installations, and distinctive community-driven experience.
Instagrammers are drawn to Burning Man because of its visually arresting and frequently strange surroundings, which they hope to immortalize and spread.
3. Tomorrowland
Attendees: 400,000
Instagram Tags: 5,000,000
Tags per Attendee: 12.50
With 12.5 tags per guest, Tomorrowland, held in Boom, Belgium, is the third most Instagrammed festival.
Fans of electronic dance music travel from all over the world to Tomorrowland, which is renowned for its grandiose stages and vivid fantasy themes.
Its carefully thought-out and visually appealing settings are ideal for Instagram, guaranteeing great interaction and extensive social media exposure.
4. Creamfields
Attendees: 70,000
Instagram Tags: 497,000
Tags per Attendee: 7.10
Creamfields is a prominent festival for electronic dance music that takes place in Daresbury, UK. With 7.1 tags for each person in attendance, it creates a lot of stir on social media.
EDM fans consider Creamfields to be a must-attend event because of its exclusive lineups that include some of the greatest stars in electronic music.
5. Glastonbury Festival
Attendees: 210,000
Instagram Tags: 1,310,000
Tags per Attendee: 6.24
Situated in Somerset, England, Glastonbury is one of the world’s biggest and most varied festivals. Glastonbury is well-known for its unique blend of performing arts and music, drawing a diverse crowd and keeping up a strong Instagram presence although this year not all posts were positive.
The event is a mainstay of the international festival scene thanks to its wide appeal and live coverage.
18+. New Casino players only. Deposit req (certain types excluded). Bet £10+ on qualifying games to get £50 Bonus (selected games, 40x wag req, accept within 14 days, valid for 30 days) & 1000 Coral Coins. Player restrictions and T&Cs apply.
Other Notable Festivals
While the top five festivals lead in terms of Instagram tags per attendee, other festivals also show significant social media engagement.
Notable mentions include Reading and Leeds, Lollapalooza, Download, and Roskilde, each with a significant number of tags for each attendee. These festivals have a large following on Instagram because they draw a variety of attendees from all over the world and provide the total festival experience.
Results
The analysis of Instagram tags per attendee highlights the festivals that not only draw large crowds but also generate significant online engagement. Coachella, Burning Man, Tomorrowland, Creamfields, and Glastonbury lead the way, demonstrating the power of visual appeal and unique experiences in driving social media buzz.
As festivals and how we consume music in general continues to evolve, who knows what direction they will go in the future.
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
27. Jun 202509:48
£100,000 Prize for National Bingo Week
National Bingo Week is ending with a bang! Buzz Bingo has put up a £100,000 prize in its Big Money Live this Sunday. The £100,000 will go to the lucky person who gets a Full House. And there is also a £10,000 prize for 2 lines, and a £5,000 prize for 1 line – making for a total of £115,000 available to be won in one game. What a way…
by
Nic McBride
2min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
20. Sep 202410:48
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
20. Jun 202509:43
Anna Vakili on Love Island Drama, Dating Show Rumours and Life After the Villa
Fresh from a whirlwind few months, Anna Vakili sat down with WhichBingo to talk all things Love Island from the fiery new season and dating show rumours to life post-villa and her rollercoaster love life. The reality star opened up about future TV ambitions, fertility struggles, and what’s next for Sisters in the City, her hugely popular podcast with sister Mandi. Speaking to WhichBingo, the home of the best bingo…
by
Killian Morris
8min
6. Jun 202513:45
Love Island Through the Ages
What the Cast Would’ve Looked Like in the 60s, 70s, 80s, 90’s and predictions for 2050 With Love Island returning to our screens next week, it’s time to pop on the lip gloss, top up the fake tan, and get ready for another summer of slow-burn romance, bombshell drama, and recoupling chaos. But what if the villa had opened its doors in another decade? What if the Islanders strutted their…
by
Killian Morris
4min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
7. May 202520:00
WhichBingo Awards 2025: A Night of Glitz, Games & Celebs
One of the most anticipated events in the online bingo calendar is almost here — the WhichBingo Awards 2025. Taking place on 14 May aboard the stunning Sunborn Yacht Hotel in Gibraltar, this glamorous evening promises a mix of celebration, recognition, and top-notch entertainment. Dabbers Bingo will be on hand again this year to provide the entertainment. A Star-Studded Guest Line-Up This year’s awards will shine even brighter thanks to…
by
Jennifer McFadyen
2min
Updated October 15, 2024
Killian Morris
PR & Social Media Specialist
Brand Communications & Outreach
“Social Sharpshooter” is a name that reflects Killian Morris’s ability to blend strategic PR, social media savvy, and a deep understanding of the iGaming landscape. With nearly a decade of experience, including roles at industry giants like Paddy Power Betfair and Gambling.com, Killian has honed his craft in building successful campaigns that connect brands with their audiences on a global scale.
6min 
Reader comments