With the latest season of Love Island just around the corner, we’re all looking forward to a summer of love triangles and on-screen flings, grafting, and situationships.
But which towns and cities are set to follow suit, and where can you find the UK’s situationship hotspots? We decided to find out, by ranking each location according to three key metrics: the number of singles, the rate of related social media posts, and the rate of related Google searches!
Reading on, discover more about what situationships really are, and which city tops the list as the situationship capital of the UK!
What is a situationship?
According to the dictionary definition, a situationship is a romantic relationship where the couple aren’t official partners – there’s no proper commitment, and it’s not especially serious! Notably, they’ve become increasingly popular in recent years, perhaps as a result of being so commonplace on shows like Love Island.
In fact, the term was even nominated for word of the year in 2023 – and it’s seen a staggering 230% increase in Google searches since May 2022. Situationships are the new norm, and they’re here to stay!
Where are situationships most common?
Now you know exactly how to identify what a situationship is and why they’ve grown in popularity, where in the UK are you most likely to enter one?
1. Manchester
Taking top spot as the UK’s situationship capital – by quite some way, in fact – we have the north-west city of Manchester, which scores a remarkable 9.07 out of 10 across our index. This comes as 55.8% of the city’s population is believed to be single,behind only London (57.4%) and Cambridge (56.5%) across the UK.
Of the 305,500+ Manchester-based singles, 1-in-13 have discussed their situationship on social media (23,070) and 7,680 have turned to Google for answers – the third-highest rate (2.51%) of any UK city’s single population, behind Bournemouth (4.78%) and Edinburgh (2.82%).
2. London
Next up, London records an overall situationship score of 6.95 out of 10, largely thanks to its enormous single population (57.4%). On top of this, London recorded over 156,500 situationship-centric social media posts over the last 12 months, which equates to around 1-in-every-30 singles. Meanwhile, there were 100,000+ situationship-type Google searches from Londoners last year, which makes up around 2.09% of the single population.
3. Reading
Ranking third, Reading is the UK’s third-most prominent situationship hotspot, scoring a not-insignificant 6.66 out of 10 on our index. Though the town is home to fewer than 75,000 singles, a whopping 1-in-12 of those have spoken about situationship experiences on social media, while 1,680 not-quite-in-a-relationship singles turned to Google for an answer to their love life. That’s a higher rate than in London!
4. Brighton
Brighton is fourth on our situationship index, with a score of 6.38 out of 10, helped along by a reported 52.2% of locals enjoying single life. Of those 1,680 used Google last year to learn more about their will-they-won’t-they relationship status – from asking ‘am I in a situationship?’ to wondering ‘how to end a situationship?’ and looking for a ‘situationship after breakup’. Meanwhile, a further 1-in-30 of singles living in Brighton and Hove have talked about their situationship on socials over the last 12 months.
5. Liverpool
Finally, rounding out our top five situationship hotspots, we have Liverpool, scoring 6.18. This largely comes from Liverpool ranking behind only a handful of UK locations when it comes to the rate of singles in the city (53.4%), while 7,180 single Merseysiders engaged in social media conversations about being in a situationship last year. Similarly, 6,240 situationship-related Google searches have been made in Liverpool since May 2023.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
*18+. New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. Spins value: 20p each. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. **£10 lifetime deposit required. Please play responsibly. Gambleaware.org. #AD. Full T&Cs Apply.
*18+. New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Secrets of the Phoenix Megaways. Spins value: 20p each. Game availability & restrictions apply. Please gamble responsibly. Gambleaware.org #AD
*18+. New Players Only. New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit. 18+. Free Spins: on MONOPOLY Paradise Mansion. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Please gamble responsibly. Gambleaware.org #AD
New members only, 18+. Must opt in. Min £10 deposit & wager. 30 day expiry from deposit. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Rules Apply. 18+ Play Responsibly. GambleAware.org. #AD
18+. New members only, must opt in. Min £10 deposit & wager. 30 day expiry from deposit.18+. Free Spins: on Rainbow Riches. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply.Please play responsibly. Gambleaware.org #AD
18+. New members only, must opt in. Min £10 deposit & wager (excl. sports betting). 30 day expiry from deposit. Free Spins: on Double Bubble. 1p coin size, max lines. Bingo: Advertised ticket value based on £1 tickets. Game availability & restrictions apply. Gamble Responsibly. GambleAware.org #AD
New members only. Must sign up via this offer link. Min £10 cash deposit and wager on any Slot Game only within 7 days of sign-up. Must accept free spins within 7 days of pop-up notification, valid for 7 days from acceptance on Eye of Horus. 10p coin size per free spin, max lines. Click here for full Rules & Exclusions. Bet Responsibly. Please gamble responsibly. GambleAware.org #AD
Which towns and cities just miss out?
Ranking sixth overall, and just missing out on a spot among Britain’s five-most situationship-inclined locations, we have the south west city of Bristol, which scores 5.74 on our index. Following, in seventh, Newcastle scores 5.75, while the UK’s second-most populated city Birmingham (5.44) places eighth – largely due to having the third-highest rate of social media posts by singles in situationships.
Meanwhile, Lincoln and Glasgow complete our list of the ten UK situationship hotspots, with respective index scores of 5.9 and 4.79, with Lincoln incidentally also just sneaking into the list of the top ten towns and cities by the percentage of singles.
So, there we have it; the UK’s top situationship hotspots, based on the number of local singles, social media data, and Google searches. Of course, as we enter situationship season, this could all change! In the meantime, explore more from our team of lifestyle experts over on the Which Bingo blog – or if you’re feeling luckier than your love life, why not check out our picks of the best new bingo sites.
Methodology
This ranking shows the UK’s situationship hotspots. To create this, WhichBingo.co.uk considered three equally weighted metrics.
These included:
Relationship Status of the City
The percentage of single people living in the city above the age of 18.
Situationship Based Social Media Posts
The number of social media posts discussing situationships over the last 12 months in that location (weighted based on population figures over 18 years old).
Data collected though Brandwatch.
Google Searches for Situationships
The number of Google searches for ‘situationship’ keywords in that location.
Searches for over 500 keywords were analysed over the last 12 months, such as: “how to end a situationship”, “how to get over a situationship”, “am I in a situationship”, “situationship advice” and many more (weighted based on population figures over 18 years old).
To create the index, the above metrics were considered, all of which were weighted equally and adjusted for populations. The final score was then given out of 10.
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride
2min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
6. Aug 202516:52
Celebs, Bingo Offers, and More: What's on This Month
It’s time to get your daubers out and your party shoes on, because we’re in full swing this August. The only place you can rub shoulders with celebrities, grab incredible bingo and casino offers, and more. With a packed schedule of events, there truly is A LOT to get excited about! WhichBingo Celebrity Party The highlight of the calendar is our sensational Celebrity Party! What’s a summer celebration without some star…
by
Nic McBride
3min
Updated October 15, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
2min 
Reader comments