With the latest season of Love Island just around the corner, we’re all looking forward to a summer of love triangles and on-screen flings, grafting, and situationships.
But which towns and cities are set to follow suit, and where can you find the UK’s situationship hotspots? We decided to find out, by ranking each location according to three key metrics: the number of singles, the rate of related social media posts, and the rate of related Google searches!
Reading on, discover more about what situationships really are, and which city tops the list as the situationship capital of the UK!
What is a situationship?
According to the dictionary definition, a situationship is a romantic relationship where the couple aren’t official partners – there’s no proper commitment, and it’s not especially serious! Notably, they’ve become increasingly popular in recent years, perhaps as a result of being so commonplace on shows like Love Island.
In fact, the term was even nominated for word of the year in 2023 – and it’s seen a staggering 230% increase in Google searches since May 2022. Situationships are the new norm, and they’re here to stay!
Where are situationships most common?
Now you know exactly how to identify what a situationship is and why they’ve grown in popularity, where in the UK are you most likely to enter one?
1. Manchester
Taking top spot as the UK’s situationship capital – by quite some way, in fact – we have the north-west city of Manchester, which scores a remarkable 9.07 out of 10 across our index. This comes as 55.8% of the city’s population is believed to be single,behind only London (57.4%) and Cambridge (56.5%) across the UK.
Of the 305,500+ Manchester-based singles, 1-in-13 have discussed their situationship on social media (23,070) and 7,680 have turned to Google for answers – the third-highest rate (2.51%) of any UK city’s single population, behind Bournemouth (4.78%) and Edinburgh (2.82%).
2. London
Next up, London records an overall situationship score of 6.95 out of 10, largely thanks to its enormous single population (57.4%). On top of this, London recorded over 156,500 situationship-centric social media posts over the last 12 months, which equates to around 1-in-every-30 singles. Meanwhile, there were 100,000+ situationship-type Google searches from Londoners last year, which makes up around 2.09% of the single population.
3. Reading
Ranking third, Reading is the UK’s third-most prominent situationship hotspot, scoring a not-insignificant 6.66 out of 10 on our index. Though the town is home to fewer than 75,000 singles, a whopping 1-in-12 of those have spoken about situationship experiences on social media, while 1,680 not-quite-in-a-relationship singles turned to Google for an answer to their love life. That’s a higher rate than in London!
4. Brighton
Brighton is fourth on our situationship index, with a score of 6.38 out of 10, helped along by a reported 52.2% of locals enjoying single life. Of those 1,680 used Google last year to learn more about their will-they-won’t-they relationship status – from asking ‘am I in a situationship?’ to wondering ‘how to end a situationship?’ and looking for a ‘situationship after breakup’. Meanwhile, a further 1-in-30 of singles living in Brighton and Hove have talked about their situationship on socials over the last 12 months.
5. Liverpool
Finally, rounding out our top five situationship hotspots, we have Liverpool, scoring 6.18. This largely comes from Liverpool ranking behind only a handful of UK locations when it comes to the rate of singles in the city (53.4%), while 7,180 single Merseysiders engaged in social media conversations about being in a situationship last year. Similarly, 6,240 situationship-related Google searches have been made in Liverpool since May 2023.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
*18+ New members only. Must sign up via this offer link. Min £10 cash deposit and wager on any Slot Game only within 7 days of sign-up. Must accept free spins within 7 days of pop-up notification, valid for 7 days from acceptance on Eye of Horus. 10p coin size per free spin, max lines. Click here for full Rules & Exclusions. Bet Responsibly. Please gamble responsibly. GambleAware.org #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30 day expiry from deposit. Free Spins: on MONOPOLY Cash Is King. 1p coin size, 10 lines. Play Responsibly. GambleAware.org. 18+#AD
Required Significant Terms:* New members only, must opt in. Min £10 deposit & wager within 30 days from registration. Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+ GambleAware.org #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30-day expiry from deposit. Free Spins on Eye Of Horus: Legacy Of Gold. 1p coin size, 10 lines. Play Responsibly. 18+ #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30 day expiry from deposit. Free Spins: on Big Bass Splash. 1p coin size, 10 lines. Play Responsibly. GambleAware.org. 18+
Which towns and cities just miss out?
Ranking sixth overall, and just missing out on a spot among Britain’s five-most situationship-inclined locations, we have the south west city of Bristol, which scores 5.74 on our index. Following, in seventh, Newcastle scores 5.75, while the UK’s second-most populated city Birmingham (5.44) places eighth – largely due to having the third-highest rate of social media posts by singles in situationships.
Meanwhile, Lincoln and Glasgow complete our list of the ten UK situationship hotspots, with respective index scores of 5.9 and 4.79, with Lincoln incidentally also just sneaking into the list of the top ten towns and cities by the percentage of singles.
So, there we have it; the UK’s top situationship hotspots, based on the number of local singles, social media data, and Google searches. Of course, as we enter situationship season, this could all change! In the meantime, explore more from our team of lifestyle experts over on the Which Bingo blog – or if you’re feeling luckier than your love life, why not check out our picks of the best new bingo sites.
Methodology
This ranking shows the UK’s situationship hotspots. To create this, WhichBingo.co.uk considered three equally weighted metrics.
These included:
Relationship Status of the City
The percentage of single people living in the city above the age of 18.
Situationship Based Social Media Posts
The number of social media posts discussing situationships over the last 12 months in that location (weighted based on population figures over 18 years old).
Data collected though Brandwatch.
Google Searches for Situationships
The number of Google searches for ‘situationship’ keywords in that location.
Searches for over 500 keywords were analysed over the last 12 months, such as: “how to end a situationship”, “how to get over a situationship”, “am I in a situationship”, “situationship advice” and many more (weighted based on population figures over 18 years old).
To create the index, the above metrics were considered, all of which were weighted equally and adjusted for populations. The final score was then given out of 10.
18+ New Customers. Opt in. Deposit & play £10 on any Bingo Room. Get £50 Bingo Bonus, x4 wagering, max redeemable £200. Rewards expire after 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly.
1 Nov 26 – 30 Jan 2027. £675K guaranteed prize fund across 3 events. Win a share of £75K, £100K and £500K. Get 30 FREE Tickets and earn more through bingo play. T&Cs apply. 18+. 1st deposit only. Stake £10 bingo within 14 days of sign-up. £40 bingo bonus (£30 online & £10 Club voucher). 4x wagering reqs on online bonus. T&Cs apply.
New players only. 18+. UK only. Min deposit £10 and £10 stake on slot games required. 40 Free Spins on Big Bass Bonanza credited automatically. Free Spins value: £0.10 each. Free Spins expire 48 hours after crediting. No wagering on Free Spins; winnings paid as cash. Eligibility restrictions apply. Full T&C’s apply. Gamble Responsibly. Gambleaware.org.
New players only. 18+. UK only. Min deposit £10 and use code “BINGO”. £10 stake on Bingo games required within 7 days of deposit. £40 Bingo Bonus credited automatically upon qualifying play. Bingo Bonus subject to 4x wagering requirement. Eligibility restrictions apply. Full T&C’s apply. Gamble Responsibly. Gambleaware.org.
New players only. Deposit (excluding PayPal & Paysafe) and spend £5 in selected bingo rooms to qualify. Wagering requirements, maximum win limits and promotional restrictions apply. Full T&Cs apply. Full T&Cs Apply.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&Cs Apply. Full T&Cs Apply.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&C’s apply. Full T&Cs Apply. Full T&Cs Apply.
18+ New players only. Min deposit £10 and £10 stake on slot games required. 100 Free Spins on Big Bass Splash. Free Spins value: £0.10 each. No wagering on Free Spins; winnings paid as cash. Bingo tickets: Min deposit £10 and £10 real-money spend on Bingo required. Max ticket value £0.10. No wagering on ticket winnings; paid as cash. Tickets and free spins expire after 48 hours. Full T&C’s apply.
18+. New players only. Deposit £10 to get £60 bonus. Deposit and spend £10 on bingo tickets within 30 days of joining Paddy Power Bingo using a valid debit card or Apple Pay. 1/customer. Get £60 paid as Bingo Bonus (1x wagering requirement) when you register via the code PINTV6. Full T&Cs apply.
UK bingo players are in for an exciting winter as Playtech has just announced Bingo Blizzard, with £675,000 in prizes to be won over three months. The three-month competition starts on 2 November 2026, and there are £75,000 in prizes in November, £100,000 in December, and a massive £500,000 in prizes for the January Final. WhichBingo is Playtech‘s partner for the competition, bringing all the participating bingo sites together in…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
Ever had one of those bingo nights where the numbers just seem to fall your way? One player at Mecca Bingo Dundee won two games in a row, and the second came with a £50,000 jackpot. The lucky Dundee resident has chosen to stay anonymous, so we can’t tell you her name. What we can tell you is how it all played out, and what it was like in the…
Twenty-plus series in to I’m a Celebrity… Get Me Out of Here! and the Bushtucker Trial has become classic British television, though it is hard to watch if your dinner time falls between 9pm and 10.30pm. tombola, home to some of the most unique online bingo and arcade games ever (and sponsor of I’m a Celeb for eight years), asked us to count down the five most memorable trials in…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
As the chancellor is reported to be considering a higher taxes on slot machines, WhichBingo warns that players are still at risk from illegal gambling sites, as operators warn of closures. Speculation around John Healey’s first budget on October 28 has focused on potential increases in Machine Games Duty, which applies to slot machines, electronic roulette and fruit machines. The proposed increases are intended to reduce gambling harm, but WhichBingo…
For 26 years, WhichBingo has helped players discover, compare, and share their opinions on bingo, slots, and casino sites. What began as a directory of UK bingo sites in 2000, has grown into a hub featuring hundreds of brand reviews, a record-breaking annual awards event, original entertainment and coverage of land-based bingo halls and events, and a community that continues to shape what we do. Much has changed during that…
Players tend to cash out small, with most aiming for modest amounts. Our 2026 Bingo & Casino Player Survey asked 1,915 respondents, recruited through WhichBingo, how much they aim to reach before cashing out. These findings describe our respondents and are not a nationally representative picture of UK players. We also asked how much they typically stake and withdraw per month. These measure different things from the amount respondents aim…
UK bingo players are in for an exciting winter as Playtech has just announced Bingo Blizzard, with £675,000 in prizes to be won over three months. The three-month competition starts on 2 November 2026, and there are £75,000 in prizes in November, £100,000 in December, and a massive £500,000 in prizes for the January Final. WhichBingo is Playtech‘s partner for the competition, bringing all the participating bingo sites together in…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
As the chancellor is reported to be considering a higher taxes on slot machines, WhichBingo warns that players are still at risk from illegal gambling sites, as operators warn of closures. Speculation around John Healey’s first budget on October 28 has focused on potential increases in Machine Games Duty, which applies to slot machines, electronic roulette and fruit machines. The proposed increases are intended to reduce gambling harm, but WhichBingo…
If you’ve signed up to a UK slot site recently (or are planning to), you’ve probably noticed a few similar games being mentioned. So, we did the numbers and found the top 5 slot games in UK casino bonuses so far in 2026. If you sign up for free spins, there is a good chance you’ll be playing one of these games, so here’s a bit of a preview of…
New Prime Minister Andy Burnham plans to ‘crack down’ on betting shops to clean up Britain’s high streets. Burnham associated betting shops with ‘dodgy businesses’ and vape shops as contributing to a decline in the high street. Burnham’s announcement comes about four months after Remote Gaming Duty on online gaming almost doubled, rising from 21% to 40% in April 2026. The Betting and Gaming Council says the increase has affected…
If you have ever slid past a long screen of terms and conditions without understanding much of it – you are not alone. According to our 2026 Player Survey of 1,915 UK players, only 22% of people say terms are easy to understand. But fear not, we’re going to break down the 5 key things to look for. The 78% of Players Our 2026 Player Survey asked 1,915 UK players…
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
Brits are turning to VPNs in huge numbers to access illegal gambling sites, racking up an estimated 150-200 million minutes on dodgy casinos in January 2026 alone. And seriously risking their money in the process. VPN usage in the UK has surged since the Online Safety Act came into force in July 2025, and Gambling Commission research recorded around 20 million visits to illegal gambling sites that month. Often marketed…
Welcome to week seven of my column for WhichBingo. Halloween week gave us a surprise three-way dance-off, a very tight leaderboard and, for once, a week where I found myself agreeing with the judges more often than not. Here’s my take on the scores, the dance-off and where I think the show needs to go from here. A little more from WhichBingoAlongside our guides to bingo sites and slot sites,…
Welcome to another week of my exclusive column for WhichBingo. I’TS HALLOWEEN WEEK! Here’s my thoughts and predictions, including scoring from last weekend, where we saw the first tens of the series. A little more from WhichBingoAlongside our guides to bingo sites and slot sites, we bring you exclusive interviews and a chance to join the conversation. Halloween Week Preview: Who I think will do well and who won’t I…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
Welcome to my column for WhichBingo. Another elimination done, and plenty to get into on the scoring, the presenters, and why I think the show needs to get back to basics. A little more from WhichBingoAlongside our guides to bingo sites and slot sites, we bring you exclusive interviews and a chance to join the conversation. My Thoughts on The Show So Far Three hosts still isn’t working I’m still…
by
James Jordan
15min
Updated October 15, 2024
Anita Heffernan
Author & Former Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
3min 
Reader comments