With the latest season of Love Island just around the corner, we’re all looking forward to a summer of love triangles and on-screen flings, grafting, and situationships.
But which towns and cities are set to follow suit, and where can you find the UK’s situationship hotspots? We decided to find out, by ranking each location according to three key metrics: the number of singles, the rate of related social media posts, and the rate of related Google searches!
Reading on, discover more about what situationships really are, and which city tops the list as the situationship capital of the UK!
What is a situationship?
According to the dictionary definition, a situationship is a romantic relationship where the couple aren’t official partners – there’s no proper commitment, and it’s not especially serious! Notably, they’ve become increasingly popular in recent years, perhaps as a result of being so commonplace on shows like Love Island.
In fact, the term was even nominated for word of the year in 2023 – and it’s seen a staggering 230% increase in Google searches since May 2022. Situationships are the new norm, and they’re here to stay!
Where are situationships most common?
Now you know exactly how to identify what a situationship is and why they’ve grown in popularity, where in the UK are you most likely to enter one?
1. Manchester
Taking top spot as the UK’s situationship capital – by quite some way, in fact – we have the north-west city of Manchester, which scores a remarkable 9.07 out of 10 across our index. This comes as 55.8% of the city’s population is believed to be single,behind only London (57.4%) and Cambridge (56.5%) across the UK.
Of the 305,500+ Manchester-based singles, 1-in-13 have discussed their situationship on social media (23,070) and 7,680 have turned to Google for answers – the third-highest rate (2.51%) of any UK city’s single population, behind Bournemouth (4.78%) and Edinburgh (2.82%).
2. London
Next up, London records an overall situationship score of 6.95 out of 10, largely thanks to its enormous single population (57.4%). On top of this, London recorded over 156,500 situationship-centric social media posts over the last 12 months, which equates to around 1-in-every-30 singles. Meanwhile, there were 100,000+ situationship-type Google searches from Londoners last year, which makes up around 2.09% of the single population.
3. Reading
Ranking third, Reading is the UK’s third-most prominent situationship hotspot, scoring a not-insignificant 6.66 out of 10 on our index. Though the town is home to fewer than 75,000 singles, a whopping 1-in-12 of those have spoken about situationship experiences on social media, while 1,680 not-quite-in-a-relationship singles turned to Google for an answer to their love life. That’s a higher rate than in London!
4. Brighton
Brighton is fourth on our situationship index, with a score of 6.38 out of 10, helped along by a reported 52.2% of locals enjoying single life. Of those 1,680 used Google last year to learn more about their will-they-won’t-they relationship status – from asking ‘am I in a situationship?’ to wondering ‘how to end a situationship?’ and looking for a ‘situationship after breakup’. Meanwhile, a further 1-in-30 of singles living in Brighton and Hove have talked about their situationship on socials over the last 12 months.
5. Liverpool
Finally, rounding out our top five situationship hotspots, we have Liverpool, scoring 6.18. This largely comes from Liverpool ranking behind only a handful of UK locations when it comes to the rate of singles in the city (53.4%), while 7,180 single Merseysiders engaged in social media conversations about being in a situationship last year. Similarly, 6,240 situationship-related Google searches have been made in Liverpool since May 2023.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
*18+ New members only. Must sign up via this offer link. Min £10 cash deposit and wager on any Slot Game only within 7 days of sign-up. Must accept free spins within 7 days of pop-up notification, valid for 7 days from acceptance on Eye of Horus. 10p coin size per free spin, max lines. Click here for full Rules & Exclusions. Bet Responsibly. Please gamble responsibly. GambleAware.org #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30 day expiry from deposit. Free Spins: on MONOPOLY Cash Is King. 1p coin size, 10 lines. Play Responsibly. GambleAware.org. 18+#AD
Required Significant Terms:* New members only, must opt in. Min £10 deposit & wager within 30 days from registration. Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+ GambleAware.org #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30-day expiry from deposit. Free Spins on Eye Of Horus: Legacy Of Gold. 1p coin size, 10 lines. Play Responsibly. 18+ #AD
New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 wager on slots game(s). 30 day expiry from deposit. Free Spins: on Big Bass Splash. 1p coin size, 10 lines. Play Responsibly. GambleAware.org. 18+
Which towns and cities just miss out?
Ranking sixth overall, and just missing out on a spot among Britain’s five-most situationship-inclined locations, we have the south west city of Bristol, which scores 5.74 on our index. Following, in seventh, Newcastle scores 5.75, while the UK’s second-most populated city Birmingham (5.44) places eighth – largely due to having the third-highest rate of social media posts by singles in situationships.
Meanwhile, Lincoln and Glasgow complete our list of the ten UK situationship hotspots, with respective index scores of 5.9 and 4.79, with Lincoln incidentally also just sneaking into the list of the top ten towns and cities by the percentage of singles.
So, there we have it; the UK’s top situationship hotspots, based on the number of local singles, social media data, and Google searches. Of course, as we enter situationship season, this could all change! In the meantime, explore more from our team of lifestyle experts over on the Which Bingo blog – or if you’re feeling luckier than your love life, why not check out our picks of the best new bingo sites.
Methodology
This ranking shows the UK’s situationship hotspots. To create this, WhichBingo.co.uk considered three equally weighted metrics.
These included:
Relationship Status of the City
The percentage of single people living in the city above the age of 18.
Situationship Based Social Media Posts
The number of social media posts discussing situationships over the last 12 months in that location (weighted based on population figures over 18 years old).
Data collected though Brandwatch.
Google Searches for Situationships
The number of Google searches for ‘situationship’ keywords in that location.
Searches for over 500 keywords were analysed over the last 12 months, such as: “how to end a situationship”, “how to get over a situationship”, “am I in a situationship”, “situationship advice” and many more (weighted based on population figures over 18 years old).
To create the index, the above metrics were considered, all of which were weighted equally and adjusted for populations. The final score was then given out of 10.
Disclaimer: 18+ New Customers. Opt in. Deposit & play £10 in any Bingo Room within 7 days. Get £60 on Bingo. Advertised £60 Bingo based on 10p tickets. Rewards expire after 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
New players. Dep (exc. PayPal&Paysafe) & spend £10 on select slots for bonus & spins or in select bingo rooms for bingo bonus. Wagering, max wins & individual promo. T&Cs apply. Full T&Cs Apply.
New players only. 18+. UK only. Min deposit £10 and £10 stake on slot games required. 40 Free Spins on Big Bass Bonanza credited automatically. Free Spins value: £0.10 each. Free Spins expire 48 hours after crediting. No wagering on Free Spins; winnings paid as cash. Eligibility restrictions apply. Full T&C’s apply. Gamble Responsibly. Gambleaware.org.
1st deposit only. Stake £10 on bingo for £40 bingo bonus (£30 online & 2 x £5 Club vouchers). 4x wagering requirements on online bingo bonus. Full T&Cs apply.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&Cs Apply. Full T&Cs Apply.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&C’s apply. Full T&Cs Apply.
*18+. T&C’s apply. New Customers Only on first and second deposits of £10 or more. 50 free tickets can be used on tickets valued at 10p each in The King’s Palace bingo room. Access to the Daily Free Session will be granted for 30 Days. Bonus valid for 7 days.
18+. New Players Only. GambleAware.org.10x Wagering in 7 days, Qualifying Deposit played first, Max Bet £5, Bonus Cash to be used on Bingo only, MAx Win £250. Terms & Conditions Apply
Required Significant Terms:* New members only, must opt in. Min £10 deposit & wager within 30 days from registration. Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+ GambleAware.org #AD
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
If laughter is the best medicine, write out that prescription, doc. The winner of Dabbers Bingo Comedy Caller Contest 2026 (sponsored by yours truly, WhichBingo), is <<insert drum roll>> Gwen! On Friday 17th July, comedian Rachel Baker was in role as her alter-ego Gwen became the Queen of bingo. Gwen ate up the laughs all the way to the top, pipping fellow grand finalists Tara Boland as Dusty Creases and…
No stranger to being in front of the camera himself, Charlie Shakespeare jumped at the chance to check out BingoPlus, the UK’s most popular live-streamed bingo product filmed and streamed from snazzy studios in Hull. What is BingoPlus? BingoPlus is an entertainment-first, live operation airing bingo and games from 10am to midnight, seven days a week. You can choose from over 800 slots to play from, too. The live chat…
Is there anything better than a night in? The kind of night where everything (and everyone!) has been accounted for, all variables considered, and you’ve given yourself the best possible chance of an uninterrupted evening doing exactly what you want to do. If that evening involves tombola, this checklist is for you. How to Prepare for a Perfect Night In with tombola The Potential Interruptions Brief your partner on noise…
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
If you’ve signed up to a UK slot site recently (or are planning to), you’ve probably noticed a few similar games being mentioned. So, we did the numbers and found the top 5 slot games in UK casino bonuses so far in 2026. If you sign up for free spins, there is a good chance you’ll be playing one of these games, so here’s a bit of a preview of…
We did it again! WhichBingo has been named Best Bingo Affiliate for a second year in a row! WhichBingo was officially recognised as the best bingo comparison site in the UK at the iGB Awards 2026 on 2nd July. It’s the second year running that WhichBingo has topped the category and sixth iGB award we’ve won. We’re extremely honoured to be recognised for all the hard work we put into giving UK players…
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
If you’ve signed up to a UK slot site recently (or are planning to), you’ve probably noticed a few similar games being mentioned. So, we did the numbers and found the top 5 slot games in UK casino bonuses so far in 2026. If you sign up for free spins, there is a good chance you’ll be playing one of these games, so here’s a bit of a preview of…
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
Nearly half a million votes were cast by real players in WhichBingo Awards 2026 – and with so many votes cast its crazy how close it was. One category was decided by just 18 votes. We’ve gone behind the numbers to reveal the other interesting statistics and stories that went into voting. The Race Decided By Just 18 Votes Thousands of votes were cast but Best Promotions was decided by…
After a record-breaking 500,000 votes from across the UK (nearly double last year’s total) the WhichBingo Awards 2026 winners have been crowned. Players decided 12 Main category winners. Four Editors’ Choice winners were selected by the WhichBingo editorial team through hands-on testing, WhichScore data, and years of tracking how brands actually perform. The winners were revealed on the night at the Sunborn Yacht Hotel, Gibraltar. And for the first time…
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
Brits are turning to VPNs in huge numbers to access illegal gambling sites, racking up an estimated 150-200 million minutes on dodgy casinos in January 2026 alone. And seriously risking their money in the process. VPN usage in the UK has surged since the Online Safety Act came into force in July 2025, and Gambling Commission research recorded around 20 million visits to illegal gambling sites that month. Often marketed…
You, the public have spoken. Over 480,000 votes cast across the main categories… and now it’s our turn. While the player vote decides the 12 winners in the Main categories, like Best Bingo Site and Best Slot Game, plus the 5 Pre-Show categories like Best Bingo Caller, there are a handful of categories at the WhichBingo Awards 2026 that an expert judging panel decides. These are the 4 Editors’ Choice…
Have you noticed UK casino bonuses looking a bit different in 2026? A major tax just came into effect that we expect will impact the bonuses you get at UK casino sites. But there is some good news for bingo players. We unpack what this all means for UK casino and bingo players. So What’s Actually Changed? The government has significantly increased the Remote Gaming Duty with the aim of…
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
If laughter is the best medicine, write out that prescription, doc. The winner of Dabbers Bingo Comedy Caller Contest 2026 (sponsored by yours truly, WhichBingo), is <<insert drum roll>> Gwen! On Friday 17th July, comedian Rachel Baker was in role as her alter-ego Gwen became the Queen of bingo. Gwen ate up the laughs all the way to the top, pipping fellow grand finalists Tara Boland as Dusty Creases and…
No stranger to being in front of the camera himself, Charlie Shakespeare jumped at the chance to check out BingoPlus, the UK’s most popular live-streamed bingo product filmed and streamed from snazzy studios in Hull. What is BingoPlus? BingoPlus is an entertainment-first, live operation airing bingo and games from 10am to midnight, seven days a week. You can choose from over 800 slots to play from, too. The live chat…
Tom Clare shot to fame on Love Island All Stars where he found Molly Smith. The couple are now engaged, house-hunting and planning for their wedding while Tom is planning a return to non-league football, and he spoke exclusively to WhichBingo about discipline, mental health, routine and why he’s doing two of the most stressful things in life at exactly the same time. “Football Keeps Me Sane” Tom is unequivocal…
by
Shaun Frackleton
4min
Updated October 15, 2024
Anita Heffernan
Author & Former Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
3min 
Reader comments