WhichBingo and Better Change Announce New Safer Gambling Partnership

WhichBingo and Better Change Announce New Safer Gambling Partnership

WhichBingo is proud to be the first of the XLMedia family to go live with the brand-new partnership the company has put together with the Better Change organisation, as we all strive to ensure that gambling in any form can be enjoyed free from stigma and the potential of financial harm.

As Safer Gambling Week gets under way for 2023 WhichBingo felt it was vitally important to stress how important the responsible play message actually is and to ensure that those that want to can still enjoy a bet, a game of bingo or a spin of a favourite slot game, whether online or on the high street.

Stay Safe and Stay Positive

WhichBingo only recommends UK licensed websites but felt it vital to be kept up to date and well trained on all aspects of responsible gambling and to ensure that these are featured on site. Better Change will ensure that staff are trained to promote safe gambling best practices and the benefits of its ‘Positive Play’ programme.

By working together we feel that it is possible to take advantages of the great offers provided by exploring the WhichBingo site, safe in the knowledge that it is possible to play and stay safe, knowing that help is on hand if needed.

David Richardson, Head of Strategic Partnerships for Better Change said:

“Better Change is excited to be partnering with XLMedia to continue our work in preventing gambling harm through the promotion of positive play. For many gambling is an entertaining pastime and we believe that a great customer experience can help keep it that way and minimise problem gambling.

“By working with like-minded and trusted organisations such as XLMedia, we aim to educate, empower and inform people who enjoy responsible gambling as well as those who work in gambling. Our aim is to help promote positive play and keep the industry we love sustainable, fun and above all safe.”

On behalf of WhichBingo, Karen Tyrrell, chief people and operations officer, commented:

“WhichBingo.co.uk exists to provide our audiences with hours of entertainment and fun, key to protecting that entertainment is for us to ensure that wherever we can, we act in a safe and responsible way.

“Partnering with Better Change will give us direct access to a dedicated and knowledgeable team of experts who will help us in that endeavour. We are proud to be able to further educate our teams to deliver sustainable, responsible fun and to provide our players with the best consumer experience.”

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