Foxy Bingo in association with the Neverland agency has released the latest chapter in the ‘Get Your Fox On’ saga. We move away from beatboxes and launderettes and head to country music and line dancing country instead. Foxy Bingo continues to stand out among bingo sites with its playful and creative campaigns.
What is the Foxy Bingo Advert Song?
Foxy Bingo owner Entain has long been known for encouraging its agencies to use popular songs in its adverts – they give an air of friendliness and familiarity that is comfortable. The latest advert, ‘Foxy Moedown’ takes the 1974 Waylon Jennings hit I’m a Ramblin’ Man and gives us line dancing with a twist.
Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
*18+. New customers only. Spend £10 to get £40 Bingo Bonus (4x wagering) + 40 Free Spins (value £0.10 each, selected games). Claim & use within 7 days. Restrictions and T&Cs apply. Please play responsibly. Gambleaware.org #AD
Let’s breakdown the Foxy Bingo Advert
The Foxy Bingo ads these days have very little reference to bingo – but to be fair they never really have featured the game itself even in the past, having relied on the Foxy mascot in his purple suit. Nowadays even the mascot is not allowed and has been retired and the only way you can really tell it is an advert for a bingo site is at the end. Oh, and one quick reference to Free (to) Play when the jukebox is fired up.
The advert itself is very memorable. The country music/line dancing theme is ‘Foxified’ if you will by the fact that the dancers make lassos from their very long moustaches or plaited hair and then line dance in and out of the loops to the Waylon Jennings tune – moustache = moedown instead of hoedown, clever, eh?
How was the ad made?
The ad needed very close collaboration with the agency special effects team, a Mexican lasso artist, dance choreographers and the film director to make it all look as real as possible – and we think they succeeded. The final film is expertly put together, and you will be seeing a lot of it over the summer on digital advertising channels, social channels and you will be hearing a lot of the ad song on radio advertising too.
Successful campaign
The ‘Get Your Fox On’ campaign was launched towards the end of 2022 and started with a hair salon setting, continued with a launderette theme reminiscent of a retro advert for a jeans brand and now the social club line dancing. This campaign by Neverland has seen year on your visits to the Foxy Bingo website increase by 43% between 2022 and 2023.
We look forward to a summer of country music and we can’t wait for the next instalment.
Other Latest Industry News
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
18. Jul 202509:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
3min
15. Jul 202508:43
Bingo's Youth Revolution: Millennials Reshape the Game in the UK
A seismic shift is underway in the world of UK bingo, latest data from the 2025 WhichBingo Bingo Players Survey has uncovered. Millennials are now the dominant force in bingo, breathing vibrant life into this beloved British pastime. For years, bingo has been synonymous with an older demographic. However, our comprehensive survey, polling 1,200 UK players, shows that the 29-44 age bracket – the millennials – are now leading the…
by
Nic McBride
3min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
18. Jul 202509:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
3min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
20. Jun 202509:43
Anna Vakili on Love Island Drama, Dating Show Rumours and Life After the Villa
Fresh from a whirlwind few months, Anna Vakili sat down with WhichBingo to talk all things Love Island from the fiery new season and dating show rumours to life post-villa and her rollercoaster love life. The reality star opened up about future TV ambitions, fertility struggles, and what’s next for Sisters in the City, her hugely popular podcast with sister Mandi. Speaking to WhichBingo, the home of the best bingo…
by
Killian Morris
8min
6. Jun 202513:45
Love Island Through the Ages
What the Cast Would’ve Looked Like in the 60s, 70s, 80s, 90’s and predictions for 2050 With Love Island returning to our screens next week, it’s time to pop on the lip gloss, top up the fake tan, and get ready for another summer of slow-burn romance, bombshell drama, and recoupling chaos. But what if the villa had opened its doors in another decade? What if the Islanders strutted their…
by
Killian Morris
4min
Updated December 10, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
3min 
Reader comments