Sports sponsorship in the UK is big business. In fact, the industry is estimated to be worth around £2 billion annually.
For most teams and tournament organisers, the revenue generated from high-profile sponsorship deals is essential for survival. And for sponsors willing to splash the cash, the resulting exposure can prove highly lucrative.
The latter point clearly hasn’t been lost on MrQ.com which has been rather active in its support of major UK sporting events of late.
MrQ.com is Taking Aim
In February 2023, the online bingo and slot sites operator was announced by the PDC as an associate sponsor of the UK Darts Open – a major ranking tournament on the arrow-throwing circuit that’s considered to be the ‘FA Cup of Darts’. A month later and Mr Q extended its sponsorship agreement for the coveted Players Championship 2023.
The St Albans’ based operator was also the main financial backer of the recently-held UK Snooker Championship and is the official shirt sponsor of Watford FC.
Paddy Power’s PDC Partnership
This push for publicity through sport is now widespread among major gambling operators, with darts increasingly being targeted. The forthcoming PDC World Darts Championship is to be sponsored by Paddy Power which is replacing Cazoo after three years.
This particular deal is a major coup for the Irish bookmaker, especially considering the kind of viewing figures that the tournament pulls in. The 2022 final alone drew more than 2 million viewers.
Beyond the Oche
Gambling companies are highly visible when it comes to top-flight football as well. Of the twenty Premier League teams, eight have shirt sponsorship deals with sportsbook and iGaming sites, among them, Aston Villa (BK8), Bournemouth (Dafabet), Everton (Stake.com) and West Ham (Betway). These deals are estimated to have an annual value of more than £60 million.
In Spain, no less than 17 La Liga clubs have secured commercial partnerships with gambling brands, most notably Real Madrid with Bwin and Sevilla with Marathon bet.
Front of shirt sponsorship deals are set to be banned in the 2026/27 season. However, there should still be plenty of opportunities for gambling brands to promote their wares – take for example Stoke City’s home ground, which was renamed Bet 365 Stadium in 2016.
Although the government is apparently planning a crackdown, the visibility of sportsbook and casino advertising in sports, looks set to become far more prevalent in the short to medium term.
Top Bingo Offers:
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
Disclaimer: 18+ New Customers. Opt in. Deposit & play £10 in any Bingo Room within 7 days. Get £60 on Bingo. Advertised £60 Bingo based on 10p tickets. Rewards expire after 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly
New players. Dep (exc. PayPal&Paysafe) & spend £10 on select slots for bonus & spins or in select bingo rooms for bingo bonus. Wagering, max wins & individual promo. T&Cs apply. Full T&Cs Apply.
18+ New players only. Min deposit £10 and £10 stake on slot games required. 100 Free Spins on Big Bass Bonanza credited automatically. Free Spins value: £0.10 each. Free Spins expire 48 hours after crediting. No wagering on Free Spins; winnings paid as cash. Full T&C’s apply.
1st deposit only. Stake £10 on bingo for £40 bingo bonus (£30 online & 2 x £5 Club vouchers). 4x wagering requirements on online bingo bonus. Full T&Cs apply.
18+. New Players Only. GambleAware.org. Take time to think. Minimum Deposit £10. 10x wagering in 7 days. Max bet £5. Max win applies. For Casino offer Spin Value £0.1. Bingo offer Bonus Cash to be used on Bingo only.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&Cs Apply. Full T&Cs Apply.
New players. Dep (exc. PayPal & Paysafe) & spend min £10 on a selected slot for spins or in Main Event Bingo for bonus. Wagering & max wins apply. Individual promo T&C’s apply. Full T&Cs Apply.
Required Significant Terms:* New members only, must opt in. Min £10 deposit & wager within 30 days from registration. Advertised ticket value based on £1 tickets. Game availability & restrictions apply. 18+ GambleAware.org #AD
18+. New customers only. Register today, deposit & spend £10 on Bingo tickets to receive £50 Bingo bonus (accept & wager 4x within 7 days). Only completed games can be credited. Access to Free Bingo (available daily 11am-11pm) available after registration. Free Bingo games are part of the ongoing bingo schedule. To take part, players can be in the Free Bingo room during the session. Prize and winners advertised are minimum guarantees per session. Debit cards only. Offer Ends 31.07.26. T&Cs Apply. GamCare.org.uk
A Leicester bingo player won a massive £250,000 jackpot and says they’ll be sharing every penny with their friend. The lucky winner, who wishes to remain anonymous, landed the quarter-of-a-million-pound prize whilst playing on the National Bingo Game at Mecca Bingo Leicester last month. A regular at the club, he was introduced to bingo by his friend many years ago, and the pair have been attending sessions together at Mecca’s…
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
Pride is here, and what better way to celebrate than with some drag bingo! We’re experts when it comes to a bingo night, so we’ve compiled a guide to the UK’s best drag bingo events. Here are my top 5 drag bingo events so you can celebrate in style: 1. Fanny Galore’s Big Bingo Party (London/Essex) She’s an Essex Queen. She’s the tart with a heart. Fanny Galore is a…
Nearly half a million votes were cast by real players in WhichBingo Awards 2026 – and with so many votes cast its crazy how close it was. One category was decided by just 18 votes. We’ve gone behind the numbers to reveal the other interesting statistics and stories that went into voting. The Race Decided By Just 18 Votes Thousands of votes were cast but Best Promotions was decided by…
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
Viva Las Vegas… in the North East! WhichBingo visits Bally’s Corporation’s first UK flagship casino in our new two-part documentary. Bally’s Casino Newcastle is part of the same brand that runs casino resorts across the United States, landing at The Gate in Newcastle city centre back in April 2025. As one of the most complete entertainment venues in the region, we thought Bally’s would be the perfect addition to our latest…
Nearly half a million votes were cast by real players in WhichBingo Awards 2026 – and with so many votes cast its crazy how close it was. One category was decided by just 18 votes. We’ve gone behind the numbers to reveal the other interesting statistics and stories that went into voting. The Race Decided By Just 18 Votes Thousands of votes were cast but Best Promotions was decided by…
Since launching in late 2025, Los Vegas Casino has quickly climbed the ranks to become one of the most popular casino sites in the UK. Los Vegas is in the top 20 brands on WhichBingo in terms of popularity, and has only been around for a matter of months. It is also the number one new site in 2026. It is pretty remarkable for the newest brand in the mix….
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
Nearly half a million votes were cast by real players in WhichBingo Awards 2026 – and with so many votes cast its crazy how close it was. One category was decided by just 18 votes. We’ve gone behind the numbers to reveal the other interesting statistics and stories that went into voting. The Race Decided By Just 18 Votes Thousands of votes were cast but Best Promotions was decided by…
After a record-breaking 500,000 votes from across the UK (nearly double last year’s total) the WhichBingo Awards 2026 winners have been crowned. Players decided 12 Main category winners. Four Editors’ Choice winners were selected by the WhichBingo editorial team through hands-on testing, WhichScore data, and years of tracking how brands actually perform. The winners were revealed on the night at the Sunborn Yacht Hotel, Gibraltar. And for the first time…
It’s time to decide the best slot games of 2026. The race for the WhichBingo Awards 2026 is officially on, and the Best Slot Game category is more competitive than ever. Now in its fourth year, this award is a true player favourite. The question is; will 2026’s best slot be a new release, a cult classic, or a franchise darling? Here are the nominees for Best Slot Game 2026…
Brits are turning to VPNs in huge numbers to access illegal gambling sites, racking up an estimated 150-200 million minutes on dodgy casinos in January 2026 alone. And seriously risking their money in the process. VPN usage in the UK has surged since the Online Safety Act came into force in July 2025, and Gambling Commission research recorded around 20 million visits to illegal gambling sites that month. Often marketed…
You, the public have spoken. Over 480,000 votes cast across the main categories… and now it’s our turn. While the player vote decides the 12 winners in the Main categories, like Best Bingo Site and Best Slot Game, plus the 5 Pre-Show categories like Best Bingo Caller, there are a handful of categories at the WhichBingo Awards 2026 that an expert judging panel decides. These are the 4 Editors’ Choice…
Have you noticed UK casino bonuses looking a bit different in 2026? A major tax just came into effect that we expect will impact the bonuses you get at UK casino sites. But there is some good news for bingo players. We unpack what this all means for UK casino and bingo players. So What’s Actually Changed? The government has significantly increased the Remote Gaming Duty with the aim of…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Tom Clare shot to fame on Love Island All Stars where he found Molly Smith. The couple are now engaged, house-hunting and planning for their wedding while Tom is planning a return to non-league football, and he spoke exclusively to WhichBingo about discipline, mental health, routine and why he’s doing two of the most stressful things in life at exactly the same time. “Football Keeps Me Sane” Tom is unequivocal…
With the 2026 FIFA World Cup just around the corner, we sat down with Shaun Wallace, The Dark Destroyer from ITV’s The Chase. A huge football fan, Shaun gave us his predictions on the overall winner, England’s chances and how Scotland will fare. France Are the Team to Beat & Mbappé Could Make History If you ask Shaun who he thinks will lift the trophy, his answer is immediate. “I…
George Sampson won Britain’s Got Talent at 14 and became a household name overnight. But 18 years on, it’s not the rain dance on a Warrington street that defines him, it’s a troubled school kid from a BBC drama, a two-year theatre adventure that nearly didn’t happen, and a pivot into acting that began with a broken-down car in Doncaster. We caught up with George to talk about all of…
Viva Las Vegas… in the North East! WhichBingo visits Bally’s Corporation’s first UK flagship casino in our new two-part documentary. Bally’s Casino Newcastle is part of the same brand that runs casino resorts across the United States, landing at The Gate in Newcastle city centre back in April 2025. As one of the most complete entertainment venues in the region, we thought Bally’s would be the perfect addition to our latest…
by
Esther Rubin
5min
Updated October 15, 2024
Dale Shelabargar
Expert Casino Writer
Dale is the expert in online gambling bonuses and promotions. Whether it’s a welcome bonus, a no-wagering free spin offer, or an exclusive loyalty reward, He has an in-depth understanding of how to find the best value in online gambling offers. Over years of exploring bonus terms and conditions, studying wagering requirements, and comparing promotions across platforms, Dale has mastered the art of maximising bonus value. He also keeps up to date with the latest bonus trends, such as cashback offers, VIP rewards, and no-deposit bonuses.
3min 
Reader comments