Sports sponsorship in the UK is big business. In fact, the industry is estimated to be worth around £2 billion annually.
For most teams and tournament organisers, the revenue generated from high-profile sponsorship deals is essential for survival. And for sponsors willing to splash the cash, the resulting exposure can prove highly lucrative.
The latter point clearly hasn’t been lost on MrQ.com which has been rather active in its support of major UK sporting events of late.
MrQ.com is Taking Aim
In February 2023, the online bingo and slot sites operator was announced by the PDC as an associate sponsor of the UK Darts Open – a major ranking tournament on the arrow-throwing circuit that’s considered to be the ‘FA Cup of Darts’. A month later and Mr Q extended its sponsorship agreement for the coveted Players Championship 2023.
The St Albans’ based operator was also the main financial backer of the recently-held UK Snooker Championship and is the official shirt sponsor of Watford FC.
Paddy Power’s PDC Partnership
This push for publicity through sport is now widespread among major gambling operators, with darts increasingly being targeted. The forthcoming PDC World Darts Championship is to be sponsored by Paddy Power which is replacing Cazoo after three years.
This particular deal is a major coup for the Irish bookmaker, especially considering the kind of viewing figures that the tournament pulls in. The 2022 final alone drew more than 2 million viewers.
Beyond the Oche
Gambling companies are highly visible when it comes to top-flight football as well. Of the twenty Premier League teams, eight have shirt sponsorship deals with sportsbook and iGaming sites, among them, Aston Villa (BK8), Bournemouth (Dafabet), Everton (Stake.com) and West Ham (Betway). These deals are estimated to have an annual value of more than £60 million.
In Spain, no less than 17 La Liga clubs have secured commercial partnerships with gambling brands, most notably Real Madrid with Bwin and Sevilla with Marathon bet.
Front of shirt sponsorship deals are set to be banned in the 2026/27 season. However, there should still be plenty of opportunities for gambling brands to promote their wares – take for example Stoke City’s home ground, which was renamed Bet 365 Stadium in 2016.
Although the government is apparently planning a crackdown, the visibility of sportsbook and casino advertising in sports, looks set to become far more prevalent in the short to medium term.
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
28. Aug 202516:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride
2min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
5. Sep 202512:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
Updated October 15, 2024
Dale Shelabargar
Online Gambling Expert
“Promo Pro” is the expert in online gambling bonuses and promotions. Whether it’s a welcome bonus, a no-wagering free spin offer, or an exclusive loyalty reward, Promo Pro has an in-depth understanding of how to find the best value in online gambling offers. Over years of exploring bonus terms and conditions, studying wagering requirements, and comparing promotions across platforms, Promo Pro has mastered the art of maximizing bonus value. They also keep up to date with the latest bonus trends, such as cashback offers, VIP rewards, and no-deposit bonuses, which allow players to stretch their gaming budget further. Promo Pro’s skill lies in uncovering hidden gems and guiding players toward offers that will give them the most bang for their buck—ensuring that bonuses aren’t just a gimmick but a strategic asset.
4min 
Reader comments