After the success of its previous campaigns such as the ‘It’s Alive!’ Halloween campaign in 2023, and the ‘Street Casino’ campaign in 2024, high-profile online gaming brand PlayOJO is back with a fresh (and funny) new marketing effort. The multi-platform campaign, titled ‘Sounds Like OJO Time’ aims to entertain and connect with audiences across various channels. Let’s read all about it.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
First deposit only. Min deposit £10. Bingo tickets valid up to £0.02 in the Feel the Fun room. 80 Free Spins on Big Bass Bonanza. Spin Value: £0.10. Excl. new players in N.I. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. Irregular play may lead to removal of reward. OJO’s Rewards and Game Play policy applies. Gambleaware.org #AD
Transforming Everyday Moments into Fun
The ‘Sounds Like OJO Time’ ads have creatively turned everyday activities into moments of excitement and fun. When the main character hears the signature three-note PlayOJO jingle—from an airport intercom to a microwave starting or a car alarm beeping—the voiceover says, “Sounds like OJO time!”. This trigger brings inanimate objects and game characters, such as a Viking, fisherman, and even Cleopatra, to life in a lively party atmosphere. Expect wild dancing and disco lights.
Expanding Across Global Markets
Initially, the ‘Sounds Like OJO Time’ campaign will roll out across various platforms in the UK, including television, BVOD (broadcast video on demand), and social media. Following its UK launch, the campaign is destined for international markets such as Peru, Mexico, and Ireland later this year, with more locations expected in 2025. The campaign consists of four 30-second ads, four 20-second spots, and 16 ads lasting 10 seconds each. This multi-channel and multi-market approach represents PlayOJO’s ambition to connect with a broad audience while maintaining a strong presence in the industry.
A Word From the Creators
London-based agency Motel helped PayOJO with development. Lee Tan, Motel’s chief creative officer and co-founder said:
“PlayOJO already had a vibrant brand with a well-known sonic device. We wanted to take their fame and memorability to the next level by making people think of PlayOJO when they have some down time. Of course, it helps to have a bouncing watermelon and a dancing cheese plant.”
First deposit only. 50 Free Spins on Big Bass Bonanza slot. Free Spin valued at £0.10. Excludes players in N.I. Irregular play may lead to removal of rewards. OJO’s Rewards and Game Play policy applies.
PlayOJO on Motel
PlayOJO’s global CMO, Peter Bennett, praised Motel for using the brand’s jingle so creatively:
“We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
And Finally
PlayOJO might be younger than other brands, but the site is popular in the online gaming space and has won many accolades, including the recent Better Change Positive Play Award from WhichBingo in 2024. This Skill On Net Ltd site gives players access to tons of bingo rooms and variants powered by Pragmatic Play, along with a massive selection of thousands of slots and live casino games from world-class developers.
We imagine that with its clever use of a familiar (and very catchy) jingle and its overall style, ‘Sounds Like OJO Time’ will be well received by players, strengthening PlayOJO’s brand image and connecting with wide online casino and online bingo audiences. Watch this space for more PlayOJO action.
Black Friday is here and WhichBingo is kicking things off early by giving ONE lucky entrant a £1,000 Amazon Gift Card for the Black Friday sale. All you have to do is fill in your name, email and tick the boxes below! Black Friday Bonanza! Imagine this: you’re facing down the digital aisles of Amazon. One click, one quick entry, and poof, you’re in the running for a gigantic £1,000…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
“You always feel welcome here.” Can you guess which top UK bingo hall got this rave review from our bingo expert Marc Almond (aka TikTok star CookingWithTubz)? Here’s a hint, this bingo hall gives you a free roast lunch, and have prize draws to win a PlayStation 5. We sent Marc to investigate and here’s how he rated his top 5 best bingo halls in the UK – do you…
“Where to start, really?” Jonny Unknown, founder of Dabbers Social Bingo, reflects on 7 years of live bingo events as he prepares to host the club’s birthday celebrations. “It’s certainly been a wild ride! So many highs, twists and turns – from navigating a pandemic to weathering the cost-of-living crisis – but we’re still here.” We’ve ranked the top 42 Bingo Offers offers in the UK. Check out our full…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Aviator, the popular ‘crash-style’ game has been unavailable to UK players for two weeks after its supplier, Spribe, had its operating licence suspended. With an estimated 42 million players per month worldwide and up to 350,000 bets placed every minute, the Aviator game is one of the most popular slot site games in the world. The incident, though frustrating, illustrates the role of regulations, to ensure – among other things…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
Gamblers are set for a major win as a new law will soon cap bonus wagering requirements. The changes, which will come into force on 19 January 2026, will cap casino bonus wagering requirements at a maximum of 10x times the bonus amount, a significant drop compared to the wagering requirements some sites have of 65x and higher. Big Win For Players: From £650 to £100 So, how will these…
This year WhichBingo is taking bingo into the heart of the UK & Ireland’s most magical markets. Introducing Christmas Market Bingo 2025: a fun, festive challenge that brings together the joy of bingo with the magic of exploring the quirkiest and best Christmas markets across the UK and Ireland. Whether you’re sipping mulled wine by the sea (yes please!) or hunting for unique handmade artisan gifts in a cathedral courtyard,…
The latest series of I’m A Celebrity… Get Me Out Of Here! burst back onto our screens on Sunday 16th November with a fresh batch of famous faces swapping red carpets for rice and beans. LAST CHANCE! Win a £1,000 Amazon Gift Card Over the next three long weeks, the stars will battle Bushtucker Trials, camp politics and the relentless Australian heat, all at the mercy of our National treasures,…
Big Brother House – it’s finale week – you are live on ITV2 – please do not swear. Congratulations to the finalists, and to everyone who has survived the “Woooooah Mr Vegas” guy featured in every ad break. I don’t mind him, but the internet says otherwise. We’re here to talk finalists, the probabilities of each to see who really has the edge going into the final, and revealing our winner prediction. Big Brother…
Ten years after her unforgettable stint in the I’m A Celebrity jungle, Helen says she’s channelling that same resilience into a new chapter filled with honesty, humour, and self-belief. “I’m 35 now, and I feel like I’m just doing things my own way,” Helen says. “I’ve had my kids, and now I’m really enjoying focusing on my work and myself.” Helen Flanagan chats exclusively with WhichBingo about motherhood, co-parenting, and…
by
Killian Morris
5min
Updated October 11, 2024
Esther Rubin
Content Editor
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
7min 
Reader comments