After the success of its previous campaigns such as the ‘It’s Alive!’ Halloween campaign in 2023, and the ‘Street Casino’ campaign in 2024, high-profile online gaming brand PlayOJO is back with a fresh (and funny) new marketing effort. The multi-platform campaign, titled ‘Sounds Like OJO Time’ aims to entertain and connect with audiences across various channels. Let’s read all about it.
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Transforming Everyday Moments into Fun
The ‘Sounds Like OJO Time’ ads have creatively turned everyday activities into moments of excitement and fun. When the main character hears the signature three-note PlayOJO jingle—from an airport intercom to a microwave starting or a car alarm beeping—the voiceover says, “Sounds like OJO time!”. This trigger brings inanimate objects and game characters, such as a Viking, fisherman, and even Cleopatra, to life in a lively party atmosphere. Expect wild dancing and disco lights.
Expanding Across Global Markets
Initially, the ‘Sounds Like OJO Time’ campaign will roll out across various platforms in the UK, including television, BVOD (broadcast video on demand), and social media. Following its UK launch, the campaign is destined for international markets such as Peru, Mexico, and Ireland later this year, with more locations expected in 2025. The campaign consists of four 30-second ads, four 20-second spots, and 16 ads lasting 10 seconds each. This multi-channel and multi-market approach represents PlayOJO’s ambition to connect with a broad audience while maintaining a strong presence in the industry.
A Word From the Creators
London-based agency Motel helped PayOJO with development. Lee Tan, Motel’s chief creative officer and co-founder said:
“PlayOJO already had a vibrant brand with a well-known sonic device. We wanted to take their fame and memorability to the next level by making people think of PlayOJO when they have some down time. Of course, it helps to have a bouncing watermelon and a dancing cheese plant.”
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PlayOJO on Motel
PlayOJO’s global CMO, Peter Bennett, praised Motel for using the brand’s jingle so creatively:
“We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
And Finally
PlayOJO might be younger than other brands, but the site is popular in the online gaming space and has won many accolades, including the recent Better Change Positive Play Award from WhichBingo in 2024. This Skill On Net Ltd site gives players access to tons of bingo rooms and variants powered by Pragmatic Play, along with a massive selection of thousands of slots and live casino games from world-class developers.
We imagine that with its clever use of a familiar (and very catchy) jingle and its overall style, ‘Sounds Like OJO Time’ will be well received by players, strengthening PlayOJO’s brand image and connecting with wide online casino and online bingo audiences. Watch this space for more PlayOJO action.
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Esther Rubin
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Updated June 4, 2026
Esther Rubin
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Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyses slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
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