After the success of its previous campaigns such as the ‘It’s Alive!’ Halloween campaign in 2023, and the ‘Street Casino’ campaign in 2024, high-profile online gaming brand PlayOJO is back with a fresh (and funny) new marketing effort. The multi-platform campaign, titled ‘Sounds Like OJO Time’ aims to entertain and connect with audiences across various channels. Let’s read all about it.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
First deposit only. Min deposit £10. Bingo tickets valid up to £0.02 in the Feel the Fun room. 80 Free Spins on Big Bass Bonanza. Spin Value: £0.10. Excl. new players in N.I. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. Irregular play may lead to removal of reward. OJO’s Rewards and Game Play policy applies. Gambleaware.org #AD
Transforming Everyday Moments into Fun
The ‘Sounds Like OJO Time’ ads have creatively turned everyday activities into moments of excitement and fun. When the main character hears the signature three-note PlayOJO jingle—from an airport intercom to a microwave starting or a car alarm beeping—the voiceover says, “Sounds like OJO time!”. This trigger brings inanimate objects and game characters, such as a Viking, fisherman, and even Cleopatra, to life in a lively party atmosphere. Expect wild dancing and disco lights.
Expanding Across Global Markets
Initially, the ‘Sounds Like OJO Time’ campaign will roll out across various platforms in the UK, including television, BVOD (broadcast video on demand), and social media. Following its UK launch, the campaign is destined for international markets such as Peru, Mexico, and Ireland later this year, with more locations expected in 2025. The campaign consists of four 30-second ads, four 20-second spots, and 16 ads lasting 10 seconds each. This multi-channel and multi-market approach represents PlayOJO’s ambition to connect with a broad audience while maintaining a strong presence in the industry.
A Word From the Creators
London-based agency Motel helped PayOJO with development. Lee Tan, Motel’s chief creative officer and co-founder said:
“PlayOJO already had a vibrant brand with a well-known sonic device. We wanted to take their fame and memorability to the next level by making people think of PlayOJO when they have some down time. Of course, it helps to have a bouncing watermelon and a dancing cheese plant.”
First deposit only. 50 Free Spins on Big Bass Bonanza slot. Free Spin valued at £0.10. Excludes players in N.I. Irregular play may lead to removal of rewards. OJO’s Rewards and Game Play policy applies.
PlayOJO on Motel
PlayOJO’s global CMO, Peter Bennett, praised Motel for using the brand’s jingle so creatively:
“We really like how Motel took one of our strongest and most distinctive brand assets and built on that to create a uniquely fun and impactful new creative platform.
“We love how the new campaign reflects PlayOJO’s distinctive creative style and reinforces the brand’s positioning. Now the PlayOJO sonic can come from anywhere – a microwave, an airport intercom, a referee’s whistle – the fun can start literally anywhere, anytime.”
And Finally
PlayOJO might be younger than other brands, but the site is popular in the online gaming space and has won many accolades, including the recent Better Change Positive Play Award from WhichBingo in 2024. This Skill On Net Ltd site gives players access to tons of bingo rooms and variants powered by Pragmatic Play, along with a massive selection of thousands of slots and live casino games from world-class developers.
We imagine that with its clever use of a familiar (and very catchy) jingle and its overall style, ‘Sounds Like OJO Time’ will be well received by players, strengthening PlayOJO’s brand image and connecting with wide online casino and online bingo audiences. Watch this space for more PlayOJO action.
Other Latest Industry News
28. Aug 202516:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride
2min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
6. Aug 202516:52
Celebs, Bingo Offers, and More: What's on This Month
It’s time to get your daubers out and your party shoes on, because we’re in full swing this August. The only place you can rub shoulders with celebrities, grab incredible bingo and casino offers, and more. With a packed schedule of events, there truly is A LOT to get excited about! WhichBingo Celebrity Party The highlight of the calendar is our sensational Celebrity Party! What’s a summer celebration without some star…
by
Nic McBride
3min
Updated October 11, 2024
Esther Rubin
iGaming Writer
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
2min 
Reader comments