Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations.
For 2024, Cash4Clubs will offer a massive £400,000 fund for clubs across the UK and Ireland. 200 community adult sports clubs have the chance to receive grants of £2,000 each. The funding can be used to improve facilities, purchase new equipment, run coaching programmes, or drive participation in sports.
From Local Pitches to the Paralympics and Beyond
Since its launch in 2008, Cash4Clubs has supported thousands of grassroots organisations, with nearly £6 million invested to date. In 2023, Welcome House Hull used its grant to establish Acorn FC for refugees and asylum seekers. Shirley Hart from Welcome House Hull said: “We teamed up with Active Through Football and made history by playing the first inter-city asylum seeker competitive football match. We could not have done this without your grant”.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
18+. New customer offer only. Deposit and spend £10 on bingo tickets within 30 days of joining Paddy Power Bingo. Get £50 Bingo Bonus & 100 Free Spins (£0.10/spin). 1 per customer. Full T&Cs apply
Meanwhile, the London Wheelchair Rugby Club used their 2023 grant to send players to the Paralympics. Craig Streeter, Vice Chairman of the club, said: “These donations help fund everything from tournaments to tape and are essential in the progression of the club and our members”.
Over 85% of clubs awarded funding last year reported an increase in activities, and more than 9,000 new participants aged 18 and over joined fitness programmes as a direct result, making the programme’s benefits clear.
Love for Local Sports
The programme is designed to help communities thrive through sport. Dame Caroline Dinenage, MP and chair of the cross-party DCMS Select Committee (Culture, Media and Sport) says:
“These clubs do great work in our communities, bringing people together, getting them active and developing new skills and passions. This money will make a huge difference“.
The initiative complements Sport England’s 10-year plan looking to boost physical activity. By focusing on grassroots sports in underfunded areas, Cash4Clubs plays a huge role in breaking down barriers to participation and enabling local clubs to make an even bigger impact.
18+ | Offer is available to new customers who register via the promo code CASAFS. Winnings are paid in cash. Free spins valued at 10p. Get an additional 100 free spins when you deposit and spend £10 on eligible games. Full T&Cs apply. #ad
Other Brands Step Up
While Cash4Clubs is led by Flutter UKI, other brands including those in the Entain family are also stepping up. Foxy Bingo, Gala Bingo, and Ladbrokes have each launched their own charitable initiatives and local sponsorships, making significant contributions to communities. Through these efforts, Flutter’s brands demonstrate that betting companies can give back in meaningful ways.
A Word From Flutter UKI
Ian Brown, Flutter UKI’s Chief Exec said: “The stunning success of Team GB at the Paris Olympics and Paralympics once again highlighted the power of sport. We hope Cash4Clubs can play an important part in helping at the grassroots level by enabling small clubs to play an even bigger role in their community. We believe this programme can make a real difference in the areas that need it most”.
With Cash4Clubs, Flutter UKI shows that betting companies can balance business success with improving the lives of local people.
Working alongside leading UK charity Sported, the grants are open for applications from 12th September 2024 until mid-November.
A new bingo brand has arrived, and this one’s got stripes! Introducing Zebra Bingo: We always get excited when there is a new bingo site, so we wanted to give you all the details. What Is Zebra Bingo? Zebra Bingo is the latest bingo site to join the lovely bingo community. It offers slots, live casino, table games, Slingo, jackpot games, and more. And it’s an exclusive launch only on…
Winlandia Bingo is launching with a bang, new customers can get an incredible offer – available only on WhichBingo: So get ready, bingo fans! Because a fresh face has joined the UK’s online bingo scene. Only on WhichBingo: A Better Offer Than Signing Up Directly We’ve secured a special deal that you won’t find anywhere else – it’s even better than the welcome offer on the main Winlandia website! Winlandia…
It takes an exceptional person to use their winnings to help others, and that’s exactly what Sharon Discombe did. 61-year-old Sharon, an Exeter grandmother of 13, struck a £20,000 full-house prize during Mega Money Live game at Mecca Bingo Exeter this month. And she and her husband, Darren, immediately put the winnings toward helping the community. “I was crying and shaking” Sharon said the win was completely unexpected – but…
Well, well, well. We’re now four episodes into Celebrity Traitors UK 2025, and the castle chaos is chaos’ing, as expected. The Celebrity Traitors cast have finally settled into their roles and the game is hotting up. If you’re not up to date, this piece contains HUGE spoilers. Head to iPlayer now and watch before reading. Spoiler: Alan Carr’s Killer Move In one of the biggest shocks so far, Alan Carr, the giggliest Traitor in…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
If like us you’re joyful at just the mere sound of the famous intro, you’ll be pleased to know that Big Brother is back. Bigger, bolder, and better (the jury’s still out on that one) than ever. The iconic reality TV format has returned to our ITV2 screens, and once again, it has the nation talking. This time, there’s a new partnership that caught our eye. Joining the likes of…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
Gamblers are set for a major win as a new law will soon cap bonus wagering requirements. The changes, which will come into force on 19 January 2026, will cap casino bonus wagering requirements at a maximum of 10x times the bonus amount, a significant drop compared to the wagering requirements some sites have of 65x and higher. Big Win For Players: From £650 to £100 So, how will these…
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
When it comes to big Traitor energy, there’s only one man that comes to mind… former turret-dweller Traitor pro, Paul Gorton. Podcast host, Rolling Stone correspondent… and Joe Wilkinson pal (himself a die-hard traitors fan), this man’s built an empire on friendly deception. We’ve ranked the top 30 Free Spins offers in the UK. Check out our full list: WhichBingo caught up with the tall, quick, and ruthlessly competitive Gorton to dissect the mind games…
Well, well, well. We’re now four episodes into Celebrity Traitors UK 2025, and the castle chaos is chaos’ing, as expected. The Celebrity Traitors cast have finally settled into their roles and the game is hotting up. If you’re not up to date, this piece contains HUGE spoilers. Head to iPlayer now and watch before reading. Spoiler: Alan Carr’s Killer Move In one of the biggest shocks so far, Alan Carr, the giggliest Traitor in…
Debbie McGee sat down with WhichBingo to chat about her career and her ongoing love for Strictly Come Dancing. While many remember her from her years working alongside the late magician Paul Daniels, Debbie has built a career of her own in entertainment. With training at the Royal Ballet School, she’s worked across theatre, TV and radio, and has become known for her warmth and resilience. In 2017, she reached…
The latest season of Big Brother has already delivered on its promise of drama, shocks, and non-stop entertainment. Viewers can tune in 6 nights a week and expect to see surprise twists, fiery personalities, and the kind of unpredictable moments that keep the nation glued to their screens. WhichBingo is keeping fans updated on the biggest reality TV moments as they unfold. Season Recap The show kicked off with an…
by
Killian Morris
3min
Updated October 7, 2024
Esther Rubin
Content Editor
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
4min 
Reader comments