Last weekend, shoppers who descended on Newcastle’s city centre were surprised to see a new shop had opened its doors. They were also wowed by the shop’s special offer of a free mullet haircut courtesy of the popular online bingo site, Foxy Bingo.
The world’s first “mullet-only” hair salon
The idea for the salon comes from Foxy Bingo’s creative agency partner, Neverland who helped to create the brand’s “Get Your Fox On” ad campaign which went live online and on radio and TV last November. In the ads, we saw bingo players having their hair done at Dirty Gertie’s hair salon, which was lovingly brought to life for one weekend only in the centre of Newcastle.
On Saturday 4th and Sunday 5th March 2023, the pop-up shop welcomed shoppers to pick their preferred haircut from its exclusive “Mullet Menu” which included a classic mullet alongside a more contemporary “shullet”. The shop also provided customers with tunes, bingo games, and cups of tea while they were treated to their free haircuts by professional hairdressers.
Why Dirty Gertie’s?
If you enjoy playing bingo, you’ll most likely know that Dirty Gertie is the classic bingo call for number 30. It’s also one of Foxy Bingo’s favourite bingo calls which is why the site has an exclusive 30-ball (speed) bingo room called Dirty Gertie.
Why was Newcastle chosen?
Many gambling brands choose London to showcase their increasingly innovative and often interactive ad campaigns. However, Foxy Bingo broke with tradition and opted for Newcastle as the city is the official home of the brand’s mascot, Foxy, who you’ll sometimes hear speaking with a Geordie accent. (The agency might have got a bit muddled there – I always thought he was more Lancashire myself)!
Before the hair salon opened its doors last week, the centre of Newcastle, as well as many neighbouring areas, were lit up by adverts as part of a massive digital OOH campaign. They included turning iconic buildings and landmarks in the city orange and purple (Foxy Bingo’s brand colours), as well as a fleet of Foxy Bingo branded pedicabs.
Virtual mullets were also available
For people who were unable to attend the salon, there was the option to experiment with a virtual mullet thanks to a partnership between Snap and Foxy Bingo. The Foxy Mullet filter offered a choice of “try-on” mullet styles with zero risk to the user’s own hair.
There are few dates in the entertainment calendar that get us buzzing quite like this one at WB Towers. The cloaks are back, the table is still round, and the betrayal is about to begin because The Traitors is returning to Ardross Castle! The new series launches Wednesday 8th October at 9pm on BBC One and BBC iPlayer, with an extra-long, 70-minute kick-off first episode before settling into its regular Wednesday and Thursday evening slots. But this season, it’s not just regular…
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
If like us you’re joyful at just the mere sound of the famous intro, you’ll be pleased to know that Big Brother is back. Bigger, bolder, and better (the jury’s still out on that one) than ever. The iconic reality TV format has returned to our ITV2 screens, and once again, it has the nation talking. This time, there’s a new partnership that caught our eye. Joining the likes of…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
Gamblers are set for a major win as a new law will soon cap bonus wagering requirements. The changes, which will come into force on 19 January 2026, will cap casino bonus wagering requirements at a maximum of 10x times the bonus amount, a significant drop compared to the wagering requirements some sites have of 65x and higher. Big Win For Players: From £650 to £100 So, how will these…
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
There are few dates in the entertainment calendar that get us buzzing quite like this one at WB Towers. The cloaks are back, the table is still round, and the betrayal is about to begin because The Traitors is returning to Ardross Castle! The new series launches Wednesday 8th October at 9pm on BBC One and BBC iPlayer, with an extra-long, 70-minute kick-off first episode before settling into its regular Wednesday and Thursday evening slots. But this season, it’s not just regular…
If like us you’re joyful at just the mere sound of the famous intro, you’ll be pleased to know that Big Brother is back. Bigger, bolder, and better (the jury’s still out on that one) than ever. The iconic reality TV format has returned to our ITV2 screens, and once again, it has the nation talking. This time, there’s a new partnership that caught our eye. Joining the likes of…
Beloved coach driver and TV personality Brendan Sheerin has been taking us on memorable journeys for years. But what happens when we turn the tables and put him in the hot seat? We sat down with the Coach Trip legend for our 21 quickfire questions, and he didn’t disappoint. From his go-to breakfast to his biggest fear, Brendan gives us a mix of heartfelt, fun, and very Brendan answers. “I…
Reality TV favourite Nicola McLean shares her love of bingo with her nan, debating on panel shows, and the one thing people will be surprised to learn about her. WhichBingo hosted our first-ever Celebrity Party at Dabbers Bingo this summer, where we caught up with Nicola who brought honesty, humour, and a dose of nostalgia to the night. Big Brother vS The Jungle As a veteran of both Celebrity Big…
by
Killian Morris
5min
Updated October 16, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
6min 
Reader comments