It is officially Safer Gambling Week and many of the biggest UK casino sites and software providers are launching campaigns to encourage players to stay safe and aware when gambling. One of the UK’s biggest casino brands, PlayOJO, is getting in on the action with its new Safer Gambling Week 2023 campaign.
PlayOJO’s ‘Too Much of Anything’ Campaign 2023
The message from PlayOJO for Safer Gambling Week 2023 is a clear one – “Too Much of ANYTHING Can Be Bad”. This campaign will produce four videos created for social media channels as well as a blog post. You may see these videos shared on Instagram, Facebook and Twitter.
The concept of these videos is to push the limits of ‘too much of anything can be bad’ in a humorous and comedic way. There will be seven examples of this across the videos which includes:
- Too much time spent indoors
- Too much sleep
- Too much caffeine
- Too much spicy food
- Too much sun
- Too much time spent in the bath
- Too many carrots eaten
Gamblers can look forward to an engaging and fun promotional video series that promotes the necessity of staying in control of your gambling. After all too much of anything can lead to bad outcomes and this includes online gambling!
PlayOJO’s Safer Gambling Features
PlayOJO is known in the industry for having some of the highest standards and practices in place to promote safer gambling. This includes providing players with Safe Mate, technology which provides players with a better overall understanding of their gameplay. When players know what their habits are, it makes it easier to be in control of their online gambling. This can help with many online gambling aspects including sticking to a budget and spotting any concerning aspects of their gameplay that may require attention.
The CMO at PlayOJO, Peter Bennet, described the brand as being ‘longstanding supporters of Safer Gambling Week’ and highlighted that this was an ‘additional paid social campaign’ which would help promote safer gambling amongst players. It is a fun, quirky campaign which aligns with the brand’s messaging of safer gambling and the importance of staying in control whilst playing.
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