The Guardian newspaper has announced that it will no longer be taking advertising from gambling companies. People will no longer see, either in print or online, advertising from online casinos, scratchcards and sports betting firms.
Why is The Guardian Refusing to Allow Gambling Advertising?
The Guardian has banned gambling ads across its print, online, and mobile platforms, including The Guardian Weekly and The Observer. While sports betting, online casinos, and scratchcards are excluded, lottery ads are still allowed. Compare and choose the best casinos and scratchcards for a trusted gaming experience!This is a global ban from The Guardian on gambling advertising.
The newspaper’s decision comes after the UK Government published a white paper on gambling in April, which put forward new ways to regulate the gambling industry, particularly with so many technological advancements in the digital age. However, no new action was taken by the government as they stated that the measures in place already do their job in protecting the most vulnerable in our society.
The newspaper stated that as there were studies showing a correlation between gambling advertising and engagement in regular gambling, which gave it the push to ban this form of advertising on its platform.
This ban on gambling advertising also comes after the newspaper announced a ban on adverts from fossil fuels companies back in 2020.
The Gambling Industry and Advertising
In recent years, there has been a large increase in gambling advertising, in particular with online sports betting. This is also fuelled by smartphones as players can easily place a bet within minutes from the touch of their mobile phone.
Much of the UK media is reliant on gambling advertising to fund its business models and social media channels such as TikTok are trialling gambling advertising in Australia.
The Guardian has done a lot of reporting on the UK Government’s proposed betting reforms which also led to this decision to ban gambling advertising. However, the newspaper also stated that it fully supports and respects individuals’ choices to enjoy occasional sports betting.
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Shaun Frackleton
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Updated March 12, 2025
Jennifer McFadyen
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Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analysing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
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