For once an advertising agency and a bingo brand have come up with a truly bingo related advert that will get people talking and raise awareness of the fun and history of the game all at the same time.
We love the new ‘All the Calls’ campaign from Gala Bingo, put together by Neverland agency and Agile Films. Not only is this a state of the art slow-mo action ad, but it is part of a competition that will be run on social media, digital channels and out of home channels such as billboards and bus shelters.
Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
18+. New customers only. From 10.12.24. Deposit & spend £10 within 7 days of registering and get a £60 Bingo Bonus (4x wagering). Claim & use within 7 days. Restrictions and T&Cs apply.
Here are some clues
The competition involves watchers trying to identify all 90 bingo calls as referenced in the film. Here’s a still to give you a clue as to what we mean:
We are not sure if there are some red herrings, but we see Strive and Strive (75), Heavens Gate (78), Garden Gate (8), Goodbye Teens (19), 4 and 7 (47), Torquay in Devon (87). We might be pushing the envelope, but there could be Get Up and Run (31) and we don’t know anything about a number with a vase or a jug, but one with a man is Man Alive (5).
If you watch the advertisement and want to know what you are looking for check out our Bingo Lingo Guide – there are 50,000 good reasons for doing so…
£50,000 to be won
That’s right. Anyone who thinks they can spot all the calls can win a share of the £50,000 prize pot put aside for the campaign.
What Song is on the Gala Advert?
Everything is in slow motion after about 15 seconds and that includes the music soundtrack too. It’s an upbeat track and will create an earworm you can’t forget (another thing that Gala Bingo is famous for). The track is See the Light by Todd Lundgren for anyone that was wondering.
More about the Advert
The ambitious and innovative campaign film actually runs for over three minutes and so anyone wanting to take part in the contest will have to seek out all the different sections of the film across the channels it is being broadcast on. We have part of it here. Of course, you will be able to find it online in full too.
It was a huge piece of work planning how to depict each number and fitting it into a flowing storyboard. Each section was then filmed using a super high-speed camera (500 to 1000 frames per second) attached to an electric bike that whizzed through the actors at 30mph. Whew!
Sara Jolly, head of brand Gala Bingo and Foxy Bingo, said,
“Despite being on the shoot, and working through all the plans and schematics, this film still astonishes me! I hope bingo fans have as much fun finding all the calls as we did hiding them.”
The competition closes on 8th December 2023.
*18+. 02.11.2023 to 05.12.2023. Free-to-play. Complete guesses per videos to receive entries. Max 4 Prize Draw entries. Prize Draw on 08.12.2023. Bingo Tickets (1p – 5p each, valid in any room, valid for 7 days), Cash (min £1/max £1,000). Player restrictions and T&Cs apply.
Other Latest Industry News
15. Jul 202508:43
Bingo's Youth Revolution: Millennials Reshape the Game in the UK
A seismic shift is underway in the world of UK bingo, latest data from the 2025 WhichBingo Bingo Players Survey has uncovered. Millennials are now the dominant force in bingo, breathing vibrant life into this beloved British pastime. For years, bingo has been synonymous with an older demographic. However, our comprehensive survey, polling 1,200 UK players, shows that the 29-44 age bracket – the millennials – are now leading the…
by
Nic McBride
3min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
20. Sep 202410:48
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
20. Jun 202509:43
Anna Vakili on Love Island Drama, Dating Show Rumours and Life After the Villa
Fresh from a whirlwind few months, Anna Vakili sat down with WhichBingo to talk all things Love Island from the fiery new season and dating show rumours to life post-villa and her rollercoaster love life. The reality star opened up about future TV ambitions, fertility struggles, and what’s next for Sisters in the City, her hugely popular podcast with sister Mandi. Speaking to WhichBingo, the home of the best bingo…
by
Killian Morris
8min
6. Jun 202513:45
Love Island Through the Ages
What the Cast Would’ve Looked Like in the 60s, 70s, 80s, 90’s and predictions for 2050 With Love Island returning to our screens next week, it’s time to pop on the lip gloss, top up the fake tan, and get ready for another summer of slow-burn romance, bombshell drama, and recoupling chaos. But what if the villa had opened its doors in another decade? What if the Islanders strutted their…
by
Killian Morris
4min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
Updated October 16, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
4.8 
+2 
3min 
Reader comments