Advertiser Disclosure
Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
Chelsea FC In Talks With Stake Casino for Shirt Sponsorship Deal

Chelsea FC In Talks With Stake Casino for Shirt Sponsorship Deal

It has been reported that Chelsea Football Club is in advanced talks with the online casino Stake for a one-year shirt sponsorship deal. However, this has been met with some controversy after a league-wide ban on gambling site shirt sponsorships was announced to start in the 2025 – 2026 season.

The Reported New Sponsorship Deal Between Chelsea FC and Stake

Chelsea FC currently has a sponsorship deal with the mobile network provider Three, but this is coming to an end shortly and the club has been on the hunt for a new sponsorship partner to take its place.

It is being reported that the club is in extensive talks with the online casino company Stake, to sign a one-year shirt sponsorship deal. Stake is estimated to be worth £40 million and offers a range of online slots, table games, live casino games and sports betting. It specialises in cryptocurrency gambling which allows players to make bets with popular cryptocurrencies as well as using standard payment methods such as Visa debit, Skrill and Neteller.

Controversy With This New Deal

While many are excited about this new sponsorship deal between Chelsea FC and Stake, there are some who are opposed. There is an upcoming league-wide ban on gambling sponsorships that is set to be introduced in time for the 2025 – 2026 season and so many feel that the club should not be engaging in more casino sponsorship deals at this time.

The Chelsea Supporters’ Trust revealed in their study of 3,297 Chelsea fans, that 77% disagreed or strongly disagreed with this new sponsorship decision as it would take away from all of the good charity work that the club was doing in tackling gambling addiction.

The trust reiterated that they understand the club’s desire to maximise its revenue streams, however, they do not think that this should overtake the club’s values.

Chelsea FC’s Struggle to Obtain New Sponsor

While it looks like the advanced talks between Chelsea FC and Stake will go ahead, the club has had several other sponsorship offers break down.

Originally, the club was set to sign a deal with Paramount+, the American streaming service, which would have been a hugely lucrative deal for Chelsea. However, this sponsorship deal was not approved by the league as they were concerned that it would upset the current TV rights holders.

Other sponsorship deals that were reported to have failed were with the insurance company Allianz and a cryptocurrency business.

Latest Casino and Bingo offers

Buzz Bingo

Kitty Bingo

Neptune Play Casino

Mega Riches Casino

BetMGM Casino UK

Other Latest Industry News

by Jennifer McFadyen, December 4th, 2024
Get Ready for Vegas Night at Bally Casino
Get ready for Vegas Night at Bally Casino this December 6th 2024! Bally Casino will be putting the awesome into this jolly season by taking inspiration from the gambling capital of the world – Las Vegas. Players can get into the festive spirit by taking part in this huge event which plans to turn up the neon and excitement with a range of thrilling offers. Find out more about the range…
Read More >
by Esther Rubin, November 21st, 2024
Issy-Mae Hunt Wins National Bingo Game Caller of the Year 2024 Competition
Read More >
by Esther Rubin, November 17th, 2024
Safer Gambling Week 2024: An Important Conversation
Read More >
by Esther Rubin, November 15th, 2024
The Big Showdown: Meet the National Bingo Game Caller of the Year 2024 Finalists!
Read More >
Spinner

Reader comments