Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
Since launch in 2017 PlayOJO has been striving to stand out from the traditional casino sites around, many of which can be considered quite staid and traditional in their look and layout. PlayOJO is bright, friendly, and welcoming and to be honest, that is a welcome change in itself.
Live Roulette on the TV
Having started as just a UK based site, PlayOJO is now a well-known brand around the world, but once again they are using the UK market to test new innovations. Many people will have seen the recent PlayOJO ad campaign ‘It’s Alive’ which itself was intended to raise awareness of the new Live Casino room at the site which has been provided by Pragmatic Play and its Pragmatic Live arm.
The new venture with Channel 5 is an extension of that awareness campaign and is designed to give even more people access to the feel of a real-world casino experience from the comfort of their own homes.
The new Channel 5 show is The PlayOJO Live Casino Show, but you may not have caught it yet as it does go out in the early hour of the morning – between 1am and 3am to be precise.
Details of The Live Casino Show
You may be wondering who the PlayOJO presenters are that will be entertaining you as you play. The casino show is hosted by Kellie Gnauk, who is fresh from the hit West End musical Bat out of Hell, together with David Butler, TV presenter for Paris St Germain FC. As you would expect from PlayOJO the action is vibrant and lively even for that hour of the morning.
This show is the result of a strong collaboration between the brand, London based media agency All Response Media, Channel 5 and French TV production company FruitSalad to create the show.
Head of Global Marketing at PlayOJO Andrew Steddy commented,
“A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be first choice for players looking for an online live casino experience. Early signs are extremely encouraging for both the game and the show.”
Of course, the ultimate aim is to encourage people to try the games on site at more normal hours, but well done to PlayOJO for going the extra mile show casino games can be fun and entertaining using a medium more familiar to a lot of people. Just to add to the fun, we wonder if they are planning to have a PlayOJO commercial during the breaks? They are a lot of fun too – like the ‘It’s Alive’ campaign that featured a purple Frankenstein’s Monster character advertising all the super live game shows that are now on the site like Crazy Time, Monopoly Live and Buffalo Blitz Live.
*18+. First deposit only.This offer is only available for first time depositors. Min deposit is £10. 80 Extra Spins on Big Bass Bonanza. Spin Value: £_0.10. This offer cannot be used in conjunction with any other offer. This offer is only available for specific players that have been selected by PlayOJO. If you have arrived on this page not via the designated offer via PlayOJO you will not be eligible for the offer. Irregular play may lead to removal of reward. OJO’s Rewards and Game policy applies. Please play responsibly. Gambleaware.org #AD
Other Latest Industry News
by Esther Rubin, October 10th, 2024
PlayOJO Launches New ‘Sounds Like OJO Time’ Ad Campaign
After the success of its previous campaigns such as the ‘It’s Alive!’ Halloween campaign in 2023, and the ‘Street Casino’ campaign in 2024, high-profile online gaming brand PlayOJO is back with a fresh (and funny) new marketing effort. The multi-platform campaign, titled ‘Sounds Like OJO Time’ aims to entertain and connect with audiences across various channels. Let’s read all about it. Transforming Everyday Moments into Fun The ‘Sounds Like OJO…
Chris Rock Is Back And Better Than Ever With BetMGM
Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe)…
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
Kim Woodburn on Big Brother, Reality TV, and No-Nonsense Attitude: An Exclusive Q&A
When it comes to reality TV, few people have made an impact quite like Kim Woodburn. From her unforgettable appearances on Big Brother to her time in the jungle on I’m A Celebrity… Get Me Out Of Here, Kim’s unapologetic, tell-it-like-it-is attitude has earned her a special place in the hearts of viewers. WhichBingo sat down with Kim for a tell all interview, to discuss her reality TV experiences, her career, and…
Reader comments