Rangers Football Club is launching its new kit range for the 2023 – 2024 season and rebranding will see its sponsor, the Kindred Group, update its sponsorship branding to help re-emphasise its commitment to safer gambling.
Kindred Changes Rangers FC Sponsorship from 32Red to Unibet
Rangers FC, a Scottish Premier Football League team, is updating the branding of its shirts for the upcoming season. To coincide with these new changes, its current shirt sponsor, Kindred Group, has announced that it will be updating the sponsor message to help promote safer gambling.
The current Rangers FC front-of-shirt sponsor is the Kindred Group’s 32Red brand. The brand completed a £175 million acquisition of 32Red Plc in 2017 when it bought 97% of its shares. This will be transferred to the training kit while the new principal sponsor will be its brand, Unibet. On the new shirt will be Kindred’s safer gambling logo ‘Zero % Mission’. It is currently the only gambling brand to promote such messaging on the front of a football shirt.
Kindred Group has been working with Rangers FC for a decade and the Stockholm-founded brand is looking forward to the upcoming season and continuing this business relationship. The incoming CEO of Rangers, James Bigrove, said of the partnership with Kindred that it had been ‘incredibly successful’ and that this was highlighted by the longevity of their partnership.
Kindred Group’s Safer Gambling Message
The ‘Zero % Mission’ from Kindred is a message from the brand to convey its ambition to have 0% of its revenue collected from problem and harmful gambling. The brand has emphasised that it wants to easily provide the tools that players need to ensure their gambling is safe and enjoyable. Furthermore, they have highlighted that they are promoting messaging on where players can go if they are having problems with gambling.
The general manager of Kindred Group, Neil Banbury, said of this new branding decision that the company wanted to be an industry leader in innovation as well as transparency around gambling. It aims to make Kindred platforms the safest places to enjoy gambling online.
We’re excited to invite you all along to enjoy a free night of laughter and bingo. WhichBingo is the brand new sponsor of the Dabbers Bingo Comedy Caller Contest 2026 — the competition that’s been making bingo the most fun night out in London for the past six years. Come and Watch For Free You won’t want to miss these nights of laughs and dabs. And thanks to WhichBingo‘s sponsorship,…
We’ve had a look at the live and online bingo and casino events and offers across the UK this month, and there’s a lot to like. Two proper occasions: one to show Mum she’s loved, one to wear something green and pretend you’re a little bit Irish. Both are a great excuse to get out and do something memorable. Mother’s Day – Sunday 15 March If Mum’s your bingo partner…
A 60-year-old Wigan local has become the very first person in the UK to claim the new £250,000 jackpot in the National Bingo Game. The woman’s Tuesday night catch-up with her daughter at the Wigan Club 3000 turned into a moment she’ll never forget. “When my numbers were called, I was in total shock. “At first, I thought it was a false call, but when I realised it wasn’t, I…
The National Bingo Game clearly doesn’t care about omens because, despite it being Friday the 13th, they have just launched a new jackpot. To celebrate the launch, they’ve also released new research into the quirky habits and traditions of bingo fans across the country. A quick heads-up: Whether you’re wearing your lucky socks or sitting in your “magic” chair, remember that bingo is a game of pure chance. We love…
If you’re going to do poker in London, you may as well do it properly. That’s exactly what father-and-son entrepreneurs Jimmy and Simon Thomas have done at the Hippodrome Casino, managing to transform one of the capital’s most iconic buildings into a poker destination that rivals anything in the UK. Right in the heart of Leicester Square, this isn’t a single table hidden behind rows of slot machines. It’s a beautifully restored,…
It’s time to decide the best slot games of 2026. The race for the WhichBingo Awards 2026 is officially on, and the Best Slot Game category is more competitive than ever. Now in its fourth year, this award is a true player favourite. The question is; will 2026’s best slot be a new release, a cult classic, or a franchise darling? Here are the nominees for Best Slot Game 2026…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
It’s time to decide the best slot games of 2026. The race for the WhichBingo Awards 2026 is officially on, and the Best Slot Game category is more competitive than ever. Now in its fourth year, this award is a true player favourite. The question is; will 2026’s best slot be a new release, a cult classic, or a franchise darling? Here are the nominees for Best Slot Game 2026…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Every December, game studios unwrap their festive releases. Cue games with Santa and jingling soundtracks. We’ve tested the newest and most popular Christmas slot games, checked the small print, and brought together the ones that genuinely stand out. In true WhichBingo style, here’s your honest guide to the best Christmas slot games 2025. What they do well, who they suit, and where to play them safely. The 6 Best Christmas Slot…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
Forget ‘blondes have more fun’, we’re here to argue that the redheads are actually running the show. From chart-topping superstars to braided moustaches, red hair is the ultimate trademark of an icon. To celebrate the bold and the bright, we’re counting down the most iconic redheads to ever grace our screens, and chocolate wrappers? Check out our list of our favourite famous redheads and see if your favourite ‘flame-haired’ star…
We sat down with Danielle Harold who is best known for her unforgettable portrayal of Lola Pearce in EastEnders to talk about the scenes that tested her most, the soap actor snobbery that’s finally shifting, and what comes next for one of soap’s most compelling talents. “I Always Knew I Had to Be on My Toes” We asked Danielle who made her most nervous walking onto the EastEnders set, and…
If you’ve dropped in to WhichBingo recently and thought “has someone been decorating in here?” the answer is yes, yes we have. We’ve given our homepage a refresh, keeping in all your favourite parts like bingo, slots, and best casino sites recommendations. Everything is now just a bit easier to find and a lot more useful. So What’s New? The biggest and most exciting addition is our brand new site finder tool…
The honeymoon phase with dating apps is officially over. As Valentine’s Day approaches, Brits admit they still think the day is relevant, but are ready to leave apps behind. A study of more than 500 Brits shows that 82% of single people would now prefer to meet a potential partner “naturally at a social event” rather than through a screen. This desire for organic connection comes as app fatigue sets…
by
Nic McBride
2min
Updated March 1, 2025
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
4min 
Reader comments