Rangers Football Club is launching its new kit range for the 2023 – 2024 season and rebranding will see its sponsor, the Kindred Group, update its sponsorship branding to help re-emphasise its commitment to safer gambling.
Kindred Changes Rangers FC Sponsorship from 32Red to Unibet
Rangers FC, a Scottish Premier Football League team, is updating the branding of its shirts for the upcoming season. To coincide with these new changes, its current shirt sponsor, Kindred Group, has announced that it will be updating the sponsor message to help promote safer gambling.
The current Rangers FC front-of-shirt sponsor is the Kindred Group’s 32Red brand. The brand completed a £175 million acquisition of 32Red Plc in 2017 when it bought 97% of its shares. This will be transferred to the training kit while the new principal sponsor will be its brand, Unibet. On the new shirt will be Kindred’s safer gambling logo ‘Zero % Mission’. It is currently the only gambling brand to promote such messaging on the front of a football shirt.
Kindred Group has been working with Rangers FC for a decade and the Stockholm-founded brand is looking forward to the upcoming season and continuing this business relationship. The incoming CEO of Rangers, James Bigrove, said of the partnership with Kindred that it had been ‘incredibly successful’ and that this was highlighted by the longevity of their partnership.
Kindred Group’s Safer Gambling Message
The ‘Zero % Mission’ from Kindred is a message from the brand to convey its ambition to have 0% of its revenue collected from problem and harmful gambling. The brand has emphasised that it wants to easily provide the tools that players need to ensure their gambling is safe and enjoyable. Furthermore, they have highlighted that they are promoting messaging on where players can go if they are having problems with gambling.
The general manager of Kindred Group, Neil Banbury, said of this new branding decision that the company wanted to be an industry leader in innovation as well as transparency around gambling. It aims to make Kindred platforms the safest places to enjoy gambling online.
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
6. Aug 202516:52
Celebs, Bingo Offers, and More: What's on This Month
It’s time to get your daubers out and your party shoes on, because we’re in full swing this August. The only place you can rub shoulders with celebrities, grab incredible bingo and casino offers, and more. With a packed schedule of events, there truly is A LOT to get excited about! WhichBingo Celebrity Party The highlight of the calendar is our sensational Celebrity Party! What’s a summer celebration without some star…
by
Nic McBride
3min
29. Jul 202514:12
Seagull Mayhem 2025: UK’s Most Targeted Beaches Revealed
Nearly half of Brits report being physically attacked by a seagull – with Brighton Beach being the number spot to get your chips stolen by a winged thief. In 2024, WhichBingo revealed that chip-snatching seagulls were wreaking havoc along the British coast. This year, we’ve gone deeper. Our updated 2025 survey captured over 300 public responses from across the UK, focusing not only on food theft but also on behaviour…
by
Killian Morris
3min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
6. Aug 202516:52
Celebs, Bingo Offers, and More: What's on This Month
It’s time to get your daubers out and your party shoes on, because we’re in full swing this August. The only place you can rub shoulders with celebrities, grab incredible bingo and casino offers, and more. With a packed schedule of events, there truly is A LOT to get excited about! WhichBingo Celebrity Party The highlight of the calendar is our sensational Celebrity Party! What’s a summer celebration without some star…
by
Nic McBride
3min
29. Jul 202514:12
Seagull Mayhem 2025: UK’s Most Targeted Beaches Revealed
Nearly half of Brits report being physically attacked by a seagull – with Brighton Beach being the number spot to get your chips stolen by a winged thief. In 2024, WhichBingo revealed that chip-snatching seagulls were wreaking havoc along the British coast. This year, we’ve gone deeper. Our updated 2025 survey captured over 300 public responses from across the UK, focusing not only on food theft but also on behaviour…
by
Killian Morris
3min
18. Jul 202509:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
3min
Updated March 1, 2025
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
4min 
Reader comments