Costa Bingo has been one high profile online bingo site this year and with the release of the news that the brand is once again looking for ad agencies to pitch for the right to produce its next selection of TV ads it is clear that they do not intend to let that profile diminish.
The last round of advertising cost in the region of £10million, contrary to what we assumed last year was to be a total budget across all bgo Entertainment brands announced last year. Of course, as sooon as we saw MelB we should have known that the budget would be blown!
London based agency MWO seems to have done a sterling job with the MelB campaign and met the criteria of making Costa Bingo a household name, but this has not prevented Costa scouring the market again for possible new ideas to further its cause. To be slightly cynical it could also be a way to secure a lower cost from the existing agency as they pitch against others for the same business!
Costa are looking for agencies that can deal with the whole process, from concept and scripting to effective management of the TV campaign and its strategy. The successful agency will have from May until September to put the new campaign together. If it’s as in your face as the last one it should cement Costa Bingo firmly in the mind of anyone who watches tv.
Will this be the end of a wonderful friendship between Costa Bingo and MelB? If so, who would you like to see step into her stilettos?