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Bingo News

Rehab Bingo becomes Rosy Bingo following ASA ruling

Rosy Bingo 14th Mar 2018

Rehab Bingo becomes Rosy Bingo following ASA ruling

Rehab Bingo has been around since 2005, but the current purge on the online bingo world continues and the name has been deemed unacceptable by the ASA. This week saw Broadway Gaming launch Rosy Bingo in its place and there is no longer any affiliation with any charitable body.

Because the name Rehab could be associated as suggesting that online bingo was a form of rehab that could be used to alleviate personal problems, it was deemed to be detrimental to the very people that would be most prone to the worst effects of exposure to gambling instead of being a place to help them.

As a result, the ASA ordered Broadway not to use the term ‘rehab’ in the context of gambling, and also ruled that the ads must not appear in their current form. That meant that the site had to be totally rebranded to conform to the ruling.

Rosy Bingo has a very similar feel to the previous site thanks to the pale blue and white colour palette and the Microgaming suite of games also remains. It is likely that if you were a Rehab Bingo customer you will be able to log in to Rosy Bingo with the same details.

Learn more about Rosy Bingo

Broadway raises the bar for online bingo

Butlers Bingo 12th Mar 2018

Broadway raises the bar for online bingo

The new rules and regulations surrounding online bingo sites and their offers have been a nightmare for operators over the last few months. We are now coming to the end of implementation and the dust is starting to settle and we can see some new rising stars who have risen to the challenge.

Among these are the online bingo brands in the Broadway Gaming stable - Butler's Bingo, Dotty Bingo, Glossy Bingo, Bingo Diamond and the brand new site Rosy Bingo. All these brands run on Microgaming software and the bingo experience at these brands has been steadily improving over the last few months. The schedule offers lots of varied prizes and prices to play and the sites feature all the Microgaming developed slot games.

Now these sites are more attractive than ever to join. We can't deny that they have just reduced their welcome offers, but with very good reason. Each site has a basic 100% bingo bonus offer, but with immediate effect this bingo bonus has NO WAGERING REQUIREMENT. When you win at bingo with bonus funds, the winnings will go to your cash balance and be available to withdraw.

This is a very positive move in our opinion and we can't wait to see how many other sites follow suit.

Learn more about Butler's Bingo

Exclusive Iceland Bingo £10K Win a Holiday event

Iceland Bingo 8th Mar 2018

Exclusive Iceland Bingo £10K Win a Holiday event

After the long winter that is just about to wave goodbye it is a good time to start thinking about the possibility of a lovely sunny summer holiday. Wouldn't it be great to think that you didn't have to find the money to pay for it yourself? We think so and that's why this excludive game at Iceland Bingo caught our eye.

For just £1 a ticket you have the chance to win a share of £8,000 of holiday vouchers in the main bingo game giveaway at the site at 8pm on Easter Sunday. A further £2,000 of vouchers will be given away in the after party between 8pm and 9pm and these tickets cost from just 1p each.

A £1 ticket could get you one of the following prizes:

  • Full House: £4,000 holiday voucher
  • 2 Line: £2,500 holiday voucher
  • 1 Line: £1,500 holiday voucher

These tickets can be pre-bought between now and the time of the game.

The after party will contain 9 games in which 4 x full house winners will win a £500 holiday voucher, but there are loads of other cash and bonus prizes to be won in the other games too.

This is just one of many great games and prizes offered by Iceland Bingo so be sure to sign up for their mailers.

Learn more about Iceland Bingo

Are You Gonna Bingo at Sun Bingo?

Sun Bingo 23rd Feb 2018

If you are watching TV over the next few weeks you will not fail to notice the new Sun Bingo campaign that has just gone live with Bristol comedian Jayde Adams leading the on-screen team.

This has to be the first (and probably only) time that a 'Grime' rap musical concept will have been applied to an online bingo advertising campaign, but it surely makes it among the most memorable you have ever seen. Have you ever seen a rapping horse? You will if you watch enough versions of this Sun Bingo TV ad.

The campaign asks 'Are You Gonna Bingo?' and although it starts at a bus stop with just three normal girls posing the question, the settings get more and more outlandish as the ad progresses.

When you visit Sun Bingo you will find Jayde waiting for you to welcome you onboard, continuing to demand 'are you gonna bingo?'.

Learn more about this campaign

William Hill face £6.2m Gambling Commission penalty

20th Feb 2018

William Hill face £6.2m Gambling Commission penalty

The Gambling Commission is showing no mercy on gambling operators when it comes to clamping down on their procedures to protect problem gamblers and to end money laundering.

Further to the record-breaking £7.8m fine handed out to 888 last year for similar offences, William Hill has this week been hit with a £6.2m penalty for 'systemic senior management failure to protect consumers and prevent money laundering'.

In checks undertaken between November 2014 and August 2016 the Commission identified at least 10 cases where customers deposited large sums of money linked to criminal offences or from problem gamblers without the deposits resulting in suitable enquiries being made.

This was enabled due to insufficient staff numbers and the lack of robust social responsibility procedures to monitor such deposits taking place over a period of time.

William Hill will pay over £5m directly for breaching regulations and divest themselves of the £1.2m they earned from the specific transactions identified. Where victims of the specific customers are identified, they will be reimbursed.

Just one example identified by the GC:

A customer was allowed to deposit £541,000 over 14 months after the operator made the assumption that the customer’s potential income could be £365,000 per annum based on a verbal conversation and without further probing. The reality was that the customer was earning around £30,000 a year and was funding his gambling habit by stealing from his employer.

Join the £1 Million Slots fun with this Gala Bingo offer

Gala Bingo 15th Feb 2018

Join the £1 Million Slots fun with this Gala Bingo offer

There are still thousands of prizes up for grabs in the £1 Million Slots giveaway running at Playtech bingo sites right now. There is a couple of weeks left to play and if you haven't joined in yet, now is the perfect time.

To win up to £25,000 all you have to do is choose a site to play at and for every £10 cash you spend on qualifying slots you earn 1 prize draw entry, with double entries available on selected slots.

There are two draws per week, on a Monday and a Friday. Play Friday to Sunday for the Monday draw and Monday to Thursday for the Friday draw.

All the slots featured tend to be the Playtech owned titles, such as those remaining for the last few draws; Pirate Plunder, Double Juicy, Fruity Burst, Snow Queen's Magic, Shaman's Dream, Mafia Millions and Clover Rollover, so is an excellent opportunity to try titles you may not have considered in the past.

Gala Bingo always gets involved in these huge promotions in a big way and right now you can join the fun with an extra special welcome offer.

Click through from the link below to join the site and enjoy a spend £10, play with £50 offer giving you a £40 All Games bonus. The spend must be on any slot or game under the Slots and Games tab and the bonus will be applied automatically when that has been achieved.


Offer: New customers only. 18+. Min deposit and spend £10. £40 credited as All Games Bonus. 20x wagering. Bonus valid for 7 days (bonus removed) terms apply.
Promotion: Min £10 cash spend on selected slots. Winnings paid as cash. T&Cs apply.

Deposit and spend £10, play with £50

Revealed - celebs taking on the 'Meccarena' challenge

Mecca Bingo 12th Feb 2018

Revealed - celebs taking on the 'Meccarena' challenge

Did you guess who will be featured on the latest #Meccarena adventure from the video we posted on Friday? We can now reveal that professional dancer Kristina Rihanoff has been putting dance novices, Simon Webbe ex member of Blue, Jordan Davies from ITV2’s Ibiza Weekender and Dean Fagan who played Luke Britton in Coronation Street, through their paces for the new Mecca Bingo Meccarena Dance Story.

Kristina is hoping to help the boys perfect their moves in time for the dance off which will be broadcast across all the Mecca Bingo social channels. Members and fans will be able to vote for the dancer they think mastered the dance the best from 22nd February and the Meccarena mover winner will be announced on Monday 26th February.

During the voting period you will get to see the celebs being pushed to the limit in a series of videos as they are coached on how to perfect the moves to the popular one hit wonder. Interesting fact - it is actually 25 years since the song by Los Del Rio topped the charts! Although this campaign takes liberties with the lyrics, relating them to the game of bingo, it could see the original song catapulted to the top of the charts again.

Spokesperson for Mecca Bingo, Caroline Webb, said:

“No matter whether you like the track or not, it’s more than likely you still know all the lyrics and dance moves! It’s catchy, and we generally associate the one hit wonder with happy a memory, which is why we chose the Macarena as the track to feature on our latest campaign.

“Kristina has done a fantastic job of coaching the boys, it’s fair to say there were a few interesting interpretations of what they thought the moves were at the start. Now they’ve nailed it it’s time for the rest of the nation to get their dancing shoes on and dancing the Meccarena.”

Follow the journey to perfect the Meccarena

The #Meccarena phenomena continues to grow

Mecca Bingo 9th Feb 2018

The latest promotional sensation from Mecca Bingo, #Meccarena, is destined to be around for some time. With each passing month the activity around it just grows and grows.

You may have seen the TV advert with a sole dancer escalating into a big crowd all wanting to join in. Coming on Monday is a new wave of fun from the brand, with celebs and dancing and music and much more.

Check out the video above and see if you can guess who is getting involved.

Discover more about Mecca Bingo

Pragmatic Play to launch a bingo product

2nd Feb 2018

Pragmatic Play to launch a bingo product

Hot on the heels of Yggdrasil announcing the launch of a bingo product we now have Pragmatic Play set to launch what may be a new bingo platform at key industry event ICE next week.

The word on the street is that this will be a new bingo software, but worst case scenario is that it turns out to be just another bingo-based slot game.

The bare bones information we have at the moment indicates a whole new bingo product from well respected games developer Pragmatic Play. There is mention of a mobile-first design and the most customisation options ever offered.

Innovation is said to be the key here with a new in-game lobby on mobile, a simplified, easy to understand ticket view feature and extra prizes on each ticket. It looks like it may be mainly 75 ball, five-part bingo with more prizes available than ever.

Keep checking back with WhichBingo as we will pass on more information about this exciting new bingo venture as we get it.

High street hinders Rank plc despite online surge

Mecca Bingo 1st Feb 2018

High street hinders Rank plc despite online surge

The owners of Mecca Bingo and Grosvenor Casinos, Rank plc, have reported that revenues have remained flat overall and that pre-tax profit has fallen 7% in the first six months of the financial year.

Revenue at £354million was comparable with last year, but pre-tax profit at £32.8m was a significant fall. Like-for-like sales at Mecca halls fell 3% as customer visits fell by 7%. The company has tried various ways to encourage new and younger bingo players, including a version of Bonkers Bingo and even a Bingo Cruise in partnership with P&O Ferries. The new Luda concept of actual high street cafe-style bingo and slots venues was given an honourable mention.

The online side of the business continues to perform well. Online revenue increased 16% to £60.6 million, which translated to a digital operating profit of £11.4 million, up from £7.3 million for the same period last year.

Henry Birch, Chief Executive of The Rank Group Plc, remains optimistic for the rest of the year. He commented:

"We are pleased to report a good set of results with adjusted profit before tax up 17% and a particularly strong digital performance, with revenues up 16% and operating profit up 56%, despite the introduction of new gaming duty rules on customer bonuses."

He went on:

"2018 promises to be a busy year with continued positive changes, including the launch of a single account and wallet product across Grosvenor's retail and digital businesses. We remain confident in the outlook for the Group with management's expectations for the full year unchanged."

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